1. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?

2. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Because Its a Dog…..

3. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package The Benefit Bank Interactive Marketing Package is Detailed, On Time and Good Business D etailed –the materials can be customized to reflect the contact information and guidelines are provided to make the details of how we talk about The Benefit Bank clear. O n Time –the materials can be used when the time is right; Voter Registration, Student Aid, Tax filing etc. when clients are searching for specific solutions. The marketing practices regarding social networks is also on time for how marketing is currently being performed. G ood Business – the Interactive Marketing Package allows affiliates and administrators to have access to materials and control their own marketing tactics, while maintaining brand identity and standards.

4. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Whats in The Package? Marketing Tools Web Social Networks Monthly Newsletter Outreach Materials Reference and Learning Documents The Benefit Bank Style Guide How To Promote Your Site How To Host A Clinic PR Templates Benefits Center The Benefit Bank logos General Communications Policy Online Communications Policy

5. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Web www.thebenefitbank.com State Affiliates contribute their logos and text to appear on state specific and news pages.

6. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Monthly Newsletter

7. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Articles - Service Updates – Testimonials - Tips - Links

8. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Social Networks - Facebook Comment Like Share Join Create Pages Invite Others Link To

9. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Social Networks - Twitter Follow. Retweet. Archive. Link To. Invite Others.

10. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Social Networks - LinkedIn Create Profiles Invite Others Link To

11. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Sample of Current Outreach Materials - Student Aid

12. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Sample of Current Outreach Materials - Medical Assistance

13. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Sample of Current Outreach Materials - Food Assistance

14. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Sample of Current Outreach Materials - Tax Filing Customize the details

15. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Sample of Current Outreach Materials - Voter Registration

16. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Reference and Learning Documents The Benefit Bank Style Guide How To Promote Your Site How To Host A Clinic PR Templates Benefits Center The Benefit Bank logos General Communications Policy Online Communications Policy 1.Maintain standards 2.Share a common message 3.Promote brand awareness 4.Generate a presence

17. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package The Benefit Bank Style Guide

18. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Promotion Guide Easy to read 2-page guide

19. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Guide For providing Services (Clinics)

20. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Templates

21. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package General Communications Policy

22. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Policy for Communicating Online

23. INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package For Further Information www.thebenefitbank.com/Marketing_Center