1. Camel Consulting Alon Hagar Osnat Noa
IT’S ALL ABOUT THE MALL
Camel Consulting
Alon
Hagar
Osnat
Noa

2. Problem Definition
With e-commerce expanding and disrupting the market what should owners of Malls do to stay relevant?

3. Online threat increasing
Malls - History
1940- Corner stores
1960- Department stores/Malls (due to rise in privet transportation)
1980- Big Box – lowering prices
1990- Beginning of online shopping (Amazon)
2000- Online shopping increasing exponentially
2010 – Global online player grow (Chinese)
Online threat increasing

4. Product Analysis Malls Movie theater Food court Clothes stores
Electronic stores
S-M businesses
Parking

5. Malls vs. Online Online Malls Price Very cheap Medium - High
Convenience
One click
Out of home, but
Products variety
Very high, but confusing
High, depending on inventory and store variety
Accessibility
Everywhere
Out of town/driving distance
Time to deliver
Fast - Medium
Immediate - fast
Branding
Trendy & young
Older & conservative

6. Future malls should leverage & innovate using UVP
UVP Malls
Meeting place
Weather proofed
Face to Face buy
See physical product
Holistic purchase exprience
Brick & Mortar market trend
Future malls should leverage & innovate using UVP

7. Customer Segmentation
Teens, Z generation (with no money)
Older population who do not trust online
Current mall customers
Teens, Z generation
Millennials
Midlife adults – long work hours
Current online customers
In 20 Years mall customer will be even more insufficient

8. Reaction Sales Online App (sales options, navigating)
Festivals, play grounds & shows for children
Not disruptive enough & not successful in marketing UVP to crucial customers

9. Consequences Sales Closure of many malls & profit loss
Festivals, play grounds & shows for children
Online App (sales options, navigating)
Not disruptive enough & not successful in marketing UVP to crucial customers

10. Recommendation
Meet
Experience
Talk

11. Meet - Mall as the new town center
Designed specifically like the area it is located- culturally and geographically
Designed like a street- friendly and inviting atmosphere
Safety
The mall as a home- safe for all
Designated stylist customized for you- assistance in picking the right thing for you
Open space in the center of the mall- Working areas, meeting points
utilize for public events (hide & seek, escape room, concerts, town meeting)
Increase sense of community- the mall as an interaction and meeting place

12. Improve Experience Going back to our improved roots
Increase customer experience by
Free parking and valet options
Free shuttles and carpool systems
the right store positioning- based on customer behavior
Data analysis- survey and tracking app on customers
Drive-in: Fast pick up of merchandise
Going back to our improved roots

13. New Talk- Marketing Rebranding
You get what you see
Community center -home
Rebrand as cool and young
We know you better - targeting
Mall Instagram- improve the brand

14. Long term Recommendation
Better locations, heart of town
Smaller malls, more intimate and themed
Mass renovating of malls though new investors

15. Risk Mitigation
China
If you cant beat them join them- cooperate with AliBaBa
Individualism growth
Use data collected to create tailormade events
Financial crisis
Utilize the mall as a renting place - conferences, small business, storage space.