1. DIGITAL
OVERVIEW
OCTOBER 2018

2. GLOBAL INTERNET USERS HAVE NOW PASSED THE FOUR BILLION MARK
SOURCE: The Global Digital Report 2018 (we are social)

3. MEDIA LANDSCAPE TIMELINE
Nearly two hundred years ago we saw the first newspapers published – to this day they still form an important part of media. Between the 1830’s to 1960’s billboards, Radio and Television were introduced, then came the internet and the acceleration of technology.
As the older millennials were hitting their young adult years, the technology evolution got kick started with the launch of google in 1998….

4. The reliance on mobile phones has caused some (most) people
THE CRITICAL YEARS FOR TECHNOLOGY
Between there were numerous platforms and technologies released. Today, we cannot imagine life without them.
GOOGLE started in 1998 and since then we have witnessed a technological revolution, which is still changing at an exponential rate.
Wi-Fi – would you choose a hotel without free internet?
iPod/iTunes – would you travel without music?
Phones with Camera – do you go on holiday with a camera or your phone?
The release of the iPhone impacted the world, to the point that we now rely on a handheld device for most things, and many of us might admit that we cannot live without it.
1998
2000
2001
2003
2002
2004
2005
2006
1999
2007
The reliance on mobile phones has caused some (most) people
to develop….

5. NOMOPHOBIA
[noh-muh-foh-bee-uh]
An abnormal, irrational fear of being without one’s mobile device, or of being unable to communicate using one’s mobile device.

6. Messenger Video Calling
THE LAST TWO YEARS
It’s hard to keep up with the fast-paced nature of technology nowadays. In the last 2 years, there have been countless tech moments that continue to shape our world and the ways in which we interact.
Messenger Video Calling
No need to sign up for a separate calling APP, all your friends are a click of a button
Facebook Live
Pokemon Go
Messenger App
A preferred way to message friends over text messaging
Instagram Stories
Share a moment in time with friends, that will then disappear in 24 hours
Snapchat discover
Facebook stories
Snap Maps
You got ‘snapped’ track your friends where
ever they will go
Uber EATS
No more takeaway menus - ‘laziness’ has become more efficient
2015
2016
2017
Virtual Reality
A new way to ‘game’ – the world just got infinitely bigger

7. 9 IN 10 NEW ZEALANDERS ARE NOW INTERNET USERS
SOURCE: Nielsen CMI Fused Q Q2 18 Aug 18 TV/Online - NZME.

8. DIGITAL IS ON TOP In the last 24 hours:
76% are on Social Media channels
48% are watching videos
27% are listening to music
30% are watching free or paid TV
42% have read or views online news
Source: Nielsen CMI Fused July 18 Q – Q *Doesn’t include

9. AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES!
A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

10. HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print
-Facebook, Twitter, Instagram across all our news, sport and entertainment brands
Online
-Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs
Radio
-ZM
-The Hits
-Hauraki
-Coast
-Flava
-Newstalk ZB
-Radio Sport
-iHeart Radio
Video (smart TVs)
-WatchMe
-Herald Focus
-Herald Features
-Video content throughout our brand websites
Print
-The NZ Herald (North Island)
-The NZ Herald NIMs
-Regional Newspapers (North Island)
-Print partnerships (ODT)
-NZME Communities

11. WHEN CAN WE REACH THEM?
All media plays a role in consumers lives at certain times of the day, with digital consistent throughout the whole day. NZME IS STRONG THROUGHOUT THE DAY!
NZME can target a typical New Zealander throughout their day! A high number of us are now online in one form or another from the moment we wake till we go to bed, whether that is sourcing news, researching, shopping or watching video.
A standard typical day;
Wake up - and read the news/social media (NZH App, NZH Mobile Site for links from Social Media),
Commute to work – listen to the radio
Morning Tea - open the paper – has time to sit down and read an article or two
Workday - offices are listening to easy listening radio (The Hits, Coast, Mix) and will keep up to date on the news most likely via desktop.
Commute Home - listening to radio, easy listening to wind down (ZM, Hauraki), or iHeart APP
Home Time - watch that video content that kept popping up on Social Media/Online throughout the day
BREAKFAST
AFTERNOON
EVENING
NIGHT
Source: Nielsen CMI Fused July 18 Q – Q

12. 3.2 MILLION NEW ZEALANDERS
MEDIA CONSUMPTION
NZME REACH
3.2 MILLION NEW ZEALANDERS
NZME RADIO REACH –
41%
NZME PRINT REACH –
30%
NZME DIGITAL REACH –
55%
Source: Nielsen CMI Fused July 18 Q – Q