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SUPPLY CHAIN MANAGEMENT
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SCM - Definisi Supply chain management (SCM) The coordination of all supply activities of an organization from its suppliers and partners to its customers Upstream supply chain Transactions between an organization and its suppliers and intermediaries, equivalent to buy-side e- commerce Downstream supply chain Transactions between an organization and its customers and intermediaries, equivalent to sell-side e-commerce.
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Figure Members of the supply chain: (a) simplified view, (b) including intermediaries
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ECR Table Objectives and strategies for effective consumer response (ECR)
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Using technology to support SCM
Early implementation: PC-based EDI purchasing system Electronic trading gateway: EDI-based but involved a wider range of parties The move towards Internet commerce: 1996 onwards Provide a lower-cost alternative to traditional EDI
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Figure A typical supply chain (an example from The B2B Company)
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A simple model of supply chain
SCM Acquisition of resources (inputs) Transformation (process) Products and services (outputs)
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What is logistics? SCM Used to refer specifically to the management of logistics or inbound and outbound logistics Inbound logistics: The management of material resources entering an organization from its suppliers and other partners Outbound logistics: The management of material resources supplied from an organization to its customers and intermediaries
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Push and pull supply chain models
Figure Push and pull approaches to supply chain management
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The Value Chain SCM A model that considers how supply chain activities can add value to products and services to be delivered to the customer
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Restructuring the internal value chain
SCM Some weaknesses in the traditional value chain: Most applicable to manufacturing of physical products It is a one-way chain involved with pushing products to the customer Does not emphasise the importance of value networks Deise et al. (2000) adapted a new model
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Value chain analysis Porter and Millar (1985) propose the following five-step process. Step 1. Assess the information intensity of the value chain (i.e. the level and usage of information within each value chain activity and between each level of activity). Step 2. Determine the role of IS in the industry structure (for example, banking will be very different from mining). Step 3. Identify and rank the ways in which IS might create competitive advantage (by impacting on one of the value chain activities or improving linkages between them). Step 4. Investigate how IS might spawn new businesses (for example, the Sabre computerized reservation system spawned a multi-billion-dollar software company which now has higher earnings than the original core airline business). Step 5. Develop a plan for taking advantage of IS. A plan must be developed which is business-driven rather than technology-driven.
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Figure Two alternative models of the value chain: (a) traditional value chain model, (b) revised value chain model Source: Figure 6.4(b) adapted from Deise et al. (2000)
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Towards virtual organization
SCM An organization which uses information and communication technology to allow it to operate without clearly defined physical boundaries between different functions Lack of physical structure Reliance of knowledge Use of communications technology Mobile work Boundaryless and inclusive Flexible and responsive
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Options for restructuring the supply chain
Figure The characteristics of vertical integration, vertical disintegration and virtual integration
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Figure Barriers to implementing information and communications technology
Source: DTI (2004), Fig. 5.2f
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Benefits of applying IS to SCM
Increased efficiency of individual processes Benefit: reduced cycle time and cost per order as described in Chapter 7 Reduced complexity of the supply chain Benefit: reduced cost of channel distribution and sale Improved data integration between elements of the supply chain Benefit: reduced cost of paper processing Reduced cost through outsourcing Benefits: lower costs through price competition and reduced spend on manufacturing capacity and holding capacity. Better service quality through contractual arrangements? Innovation Benefit: better customer responsiveness.
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Benefits to buying company
SCM Increased convenience through 24 hours a day, 7 days a week, 365 days ordering Increased choice of supplier leading to lower costs Faster lead times and lower costs through reduced inventory holding The facility to tailor products more readily Increased information about products and transactions such as technical data sheets and order histories
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Figure A typical IS infrastructure for supply chain management
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Figure Alternative strategies for modification of the e-business supply chain
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Program S2 PJJ Konsorsium APTIKOM-AMIKOM
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