1. Strategy A View from the Top Analyzing an Industry
Team 4
Shelly Brown
Matt Tevis
Katy Neely
Andrew McDonald
Hunter Pond

2. Porter’s Five Forces The threat of entry Powerful suppliers and buyers
Six major barriers to market entry
Powerful suppliers and buyers
Substitute products and services
HBO and Pay-per-view
Rivalry among participants
Andrew Grove’s sixth force: complementary products

3. Trajectories of Industry Change
Industry structure, concentration, and product differentiation
Vertical vs. horizontal
“rule of three and four”
Product life cycle
New patterns
Three phase model

4. Strategic Segmentation, Targeting, and Positioning
Competitor analysis
Analyzing immediate competitors
Leader
Challengers
Followers
nichers
Strategic groups

5. Product and Market combination Analysis
Present Products
Future Products
Present Markets
Concentration
Product Development
Future Markets
Diversification
Market Development

6. Gap analysis
Gap analysis
Profit pool analysis
Four steps