1. Advertising Part I
Rachael Tullar

2. Advertising 101 What is the purpose of ads? Where do you see ads?
Do ads ever lie or mislead us?
How do ads work?

3. Remember the Got Milk Ads?
Milk commercial
What made these ads so successful? What techniques were used?

4. Ten Basic Techniques of Persuasion
The following is a list of various strategies that advertisers use to entice us:
Humor- funny or crazy images
Macho- strong, tough, powerful- usually males. May carry weapons or be pictured in dangerous situations
Friends- Groups of people enjoying each other and doing things together
Family- Mother, father, children or a family
Fun- Everyone is happy- smiling and laughing
Nature- Outdoor settings- mountains, ocean, desert, snow, flowers, etc.
Sexy- Emphasis on physical attributes
Cartoon- People or animals portrayed as drawing or animation
9 Celebrity- Someone most people recognize
Wealth- Expensive and elegant places and things

5. Differences
Product: Candy
Brand: M & M’s
Company: Mars Inc.

6. So what is the product, brand, and company for these items?

7. Nike
Nike commercial
Nike.com
Who is the targeted audience for Nike?

8. Task
Find three ads and cut them out. Underneath each picture state what the product, brand, and company name is. Also, what audience do you think this company is targeting?
Write what advertising techniques were used

9. How does the medium change the ad?
How would M & M’s be advertised on the radio? On television? In a half page magazine ad? In a billboard?

10. Create an ad for… The ad needs to be placed in: Radio • Billboard
TV • Internet Pop-up Ad
Magazine • T-shirt or Bumper sticker
Newspaper

11. Questions to consider
What differences and similarities did you find by putting the same message into different media?
How can the type of media influence the message?