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Mechanical Breakdown Insurance
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Horizontal Marketing Value added marketing strategy
Building customer loyalty Focus on agent, “I’m here to help” Now your Farmers Agent can help you with a whole lot more.
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Horizontal Products Auto loans Auto buying service Education loans
Real estate and mortgage assistance program Mechanical Breakdown Insurance (MBI)
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Mechanical Breakdown Insurance
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The Need Cars are more expensive Customers keep cars longer
Increased demand for warranties Dealerships offer coverage
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The Solution Farmers MBI Program Value added product for customer
Agent/customer relationship Excellent commission opportunity
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MBI Overview Coverage beyond manufacturer’s warranty
Coverage for specified mileage and time
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Parties Agent Purchaser Insurer Administrator
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Due Diligence Familiarity with MBI product Strong claims operation
Excellent customer service Expansion of product
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Due Diligence Continued . . .
Marketing support Ease of use ‘A+’ rating from AM Best Flexibility in financing
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Mechanical Breakdown Insurance
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Founded in 1922 A+ A.M. Best rating Extensive claim and policy service experience Member of Zurich Financial Services
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MBI Overview Terminology Market Potential
Why Customers Buy MBI Coverage Reasons to Sell Sales Oppourtunities
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Terminology Manufacturer’s Warranty Vehicle Service Contract (VSC)
Mechanical Breakdown Policy (MBI)
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1996 Vehicle Market Source: Wall Street Journal 1/7/97.
Breakdown of Sales Volume
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Reasons Why Customers Buy Mechanical Breakdown Coverage
Don’t want to worry about repairs Concerned about rising repair costs No warranty on (used) vehicle Have bought coverage in the past Like trip interruption feature Vehicles are more expensive People are keeping their vehicles longer UUG Survey Results Nov. 1997
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Reasons to Sell MBI Agents receive 20% commission up to $160 per policy Commission paid up front Charge back only if policy is cancelled in first 12 months
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Sales Opportunities Insurance quote prior to purchase
Vehicle change notification Can purchase within 30 days of vehicle purchase Farmers Friendly Review Can purchase anytime if within manufacturer’s basic warranty (97 or newer) and less than 30,000 miles Marketing support materials
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MBI in Detail Coverage Options Rental Reimbursement Trip Interruption
Retail Parts and Labor Simple Steps for Filing a Claim Required Maintenance
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Coverage Provides coverage for mechanical defects and faulty workmanship by the manufacturer
Powertrain (Named Parts) Engine, Transmission, Drive Axle Preferred (Named Parts) Adds: Air Conditioning/Heating, Electrical, Suspension, Brakes, Interior/Exterior, Steering Comprehensive (All Risk) Provides coverage for all mechanical failures except those specifically excluded
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Rental Reimbursement First day rental for covered repairs
Allowance based on labor hours Up to three days for parts delays Six days maximum per occurrence
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Trip Interruption Coverage
Reimbursement for $100 per day for food and lodging. Maximum of three days. Must be at least 100 miles from home. Complements Farm-Tow
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Wear and Use Outside manufacturer’s specifications
Excessive oil consumption Engine bearings Brake pads, shoes, rotors, drums, manual clutch disks, pressure plate and clutch release bearings are excluded from coverage.
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Retail Parts and Labor Retail parts reimbursement Posted labor rate
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Simple Steps for Filing a Claim
Where can the repairs be made? Any licensed repair facility that warrants its’ work (unless still within mfg. warranty) Authorize repair facility to diagnose vehicle. Call 888/ for authorization prior to work being performed. After vehicle is repaired, customer pays $100 deductible to repair facility. Three convenient payment options Direct payment to repair facility Credit card payment to repair facility Customer reimbursement
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Required Maintenance Must comply with manufacturer’s recommended maintenance schedule. Customer may perform own maintenance but must retain receipts. Breakdowns caused by lack of proper maintenance will result in claim denial.
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How to Complete The Sale
Eligibility Terms Payment Options Rating and Remit
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Eligibility Vehicle must have less than 75,000 miles and be a 1992 or newer. Customer must be a member of Farmers Insurance Exchange and have liability, comprehensive and collision coverage. The MBI policy must be purchased within30 days of the vehicle purchase unless the vehicle has less than 30,000 miles and is still within manufacturer’s warranty.
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Examples Your customer notifies you that they purchased a vehicle last week. During a Farmers Friendly Review you discover that your customer bought a new vehicle last year that has 24,000 miles
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TERMS Eligibility Available Terms Mileage Age
6 years/100,000 miles 0-12, 6 years/60,000 miles 0-30, 5 years/75,000 miles 0-30, 4 years/60,000 miles 0-30, 3 years/45,000 miles 0-75, 2 years/30,000 miles 0-75,
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Coverage Eligibility 0-30,000 30,001 - 75,000 Powertrain Powertrain
Preferred Comprehensive 30, ,000 Powertrain Preferred
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RATING & REMITTING PROCESS
Calculating a rate make/model model year odometer reading Completing an application
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PAYMENT OPTIONS Single premium 24 equal payments
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SINGLE PREMIUM Complete application
Collect check for total amount made payable to Farmers Insurance Exchange Mail all the above in pre-addressed remit envelope to Shawnee Mission, Kansas
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24 Month Payment Option Complete application
Collect check for first payment made payable to Farmers Insurance Exchange Complete ACH authorization form Collect voided check Mail all the above in pre-addressed remit envelope to Shawnee Mission, Kansas
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Is the Policy Cancellable?
Yes, at the customer’s request. Refund computed pro-rata. Is the Policy Transferable? Yes, the policy can be transferred in conjunction with the sale of the vehicle.
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Supplies Available to be ordered from Farmers Materials
Distribution Center
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AGENT SUPPORT 888/ CUSTOMER SERVICE and CLAIMS 888/
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Gets You Back Where You Belong.
Farmers Gets You Back Where You Belong.
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