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Viewing Trends Overview

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Presentation on theme: "Viewing Trends Overview"— Presentation transcript:

1 Viewing Trends Overview
May 2017 Viewing Trends Overview

2 Total Viewing May 2017 Irish adults aged 15+ watched TV for an average of 2 hours and 59 minutes each day in May 2017 89% (2hrs 39mins) of this viewing was live with the other 11% (20 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3 Average Minutes Viewed Daily
May 2017 Housekeepers with Children watched 2 hours 52 min of TV every day in May 2017 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4 TV Viewing Live v Time shift Year on Year
May 2017 V’s May 2016 Live Time-Shift PVR Ownership Jul % Jan % PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and 15-24yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5 Weekly reach of TAM Ireland Commercial Channels
May 2017 TAM Ireland commercial channels reached 89% of housekeepers, 86% of housekeepers with kids, 81% of ABC1 adults and 80% of yr olds each week in May Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6 Commercial Impacts May 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7 Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers May 2017 Based on 30” sec 000s, Individuals 4+ 1 Procter & Gamble Ireland 2 Vodafone Ireland 3 Virgin Media 4 Sky 5 Diageo 6 Reckitt Benckiser 7 Lidl Ireland GMBH 8 Hyundai Ireland 9 Loreal 10 Eir Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National


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