1. Viewing Trends Overview
May 2017
Viewing Trends Overview

2. Total Viewing May 2017
Irish adults aged 15+ watched TV for an average of 2 hours and 59 minutes each day in May 2017
89% (2hrs 39mins) of this viewing was live with the other 11% (20 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
May 2017
Housekeepers with Children watched 2 hours 52 min of TV every day in May 2017
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
May 2017 V’s May 2016
Live
Time-Shift
PVR Ownership
Jul %
Jan %
PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and 15-24yrs
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
May 2017
TAM Ireland commercial channels reached 89% of housekeepers, 86% of housekeepers with kids, 81% of ABC1 adults and 80% of yr olds each week in May
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts May 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers May 2017
Based on 30” sec 000s, Individuals 4+ 1
Procter & Gamble Ireland 2
Vodafone Ireland 3
Virgin Media 4
Sky 5
Diageo 6
Reckitt Benckiser 7
Lidl Ireland GMBH 8
Hyundai Ireland 9
Loreal 10
Eir
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National