1. Use direct mail To drive Customers online
How to drive customers to your website using mail
[Name of presenter]
[Date]

2. 1 2 3 Mail drives online traffic and sales Mail drives online sales
Online activity is a key way businesses measure advertising mail

3. mail
drives
Online sales

4. Channels used to respond to addressed mail in last 12 months
44% of direct mail response
GOES online
Independent research shows online is the most common channel by which people respond to an item of mail
Channels used to respond to addressed mail in last 12 months
Source: GB TGI 2016 Q3 (April March 2016 [Note: numbers equal more than 100 due to multiple channels used over the past 12 months)

5. This won’t be surprising to Many
Online retailers “
90% of [Boden’s] orders are made online. However the Boden catalogues are hugely important with web-only products selling at half the rate of those advertised in the catalogues. “
Source: Mintel ‘Fashion Online UK’ report, September 2013

6. say catalogues often prompt them to go online
Customers use printed catalogues
To browse, then buy online
65%
66%
like to browse through both a catalogue and online before making a purchase
say catalogues often prompt them to go online
Source: Royal Mail MarketReach, ‘The Power of the Printed Catalogue’ Research, 2013

7. mail
drives
Online traffic

8. AS A DIRECT RESULT OF RECEIVING MAIL
Mail drives valuable online
engagement
AS A DIRECT RESULT OF RECEIVING MAIL
43%
downloaded something
54%
engaged in social media
86%
connected with business
92%
driven to online or digital activity
87%
influenced to make online purchases
Royal Mail MarketReach, Mail and Digital Part 2, Quadrangle, 2014

9. AS A DIRECT RESULT OF RECEIVING MAIL
The digitally active are even more
likely to go online in response to mail
AS A DIRECT RESULT OF RECEIVING MAIL
35%
‘followed’ sender on Twitter
46%
shared information on social media
50%
downloaded the sender’s app
84%
driven to the sender’s new products and services
73%
sent an to the sender
Royal Mail MarketReach, Mail and Digital Part 2, Quadrangle, 2014

10. As a direct result of receiving an item of mail…
The online response to an item
Of mail can be indirect
As a direct result of receiving an item of mail…
32%
…of consumers have gone online to do a general search about the product
Source: IPA Touchpoints 7 SuperHub Database (with GB-TGI)

11. Businesses using mail
Track campaign performance
Success online

12. Online activity is a key way businesses measure advertising mail
Businesses say they measure advertising mail in many ways, but web traffic is the most commonly used
Source: The DMA, ‘Mail Matters’ , 2015

13. AND THEY USE MAIL BECAUSE IT WORKS
Source: The DMA, ‘Mail Matters’ , 2015

14. THANK YOU
YOUR NAME
YOUR TELEPHONE NUMBER
YOUR