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Achieving Success Through Effective Business Communication

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Presentation on theme: "Achieving Success Through Effective Business Communication"— Presentation transcript:

1 Achieving Success Through Effective Business Communication
© Prentice Hall, 2005 Excellence in Business Communication

2 Effective Communication
Quicker problem solving Stronger decision making Increased productivity Steadier work flow © Prentice Hall, 2005 Excellence in Business Communication

3 Effective Communication
Stronger business relationships Clearer promotional materials Enhanced professional image Improved stakeholder response © Prentice Hall, 2005 Excellence in Business Communication

4 Characteristics of Effective Messages
Provide practical information Give facts, not impressions Clarify and condense information State precise responsibilities Persuade and make recommendations © Prentice Hall, 2005 Excellence in Business Communication

5 Communication Challenges in Today’s Workplace
Advances in technology Globalization Workforce diversity Team-based organizations © Prentice Hall, 2005 Excellence in Business Communication

6 Internal Communication
Official structure Formal chain of command Up, down, across formal power lines The grapevine Informal networking Unofficial lines of power © Prentice Hall, 2005 Excellence in Business Communication

7 External Communication
Formal contacts Marketing Public relations Informal contacts Employees Managers © Prentice Hall, 2005 Excellence in Business Communication

8 Business on the Internet
Share internal data Promote telecommuting Recruit new employees Locate external information Find business partners and customers © Prentice Hall, 2005 Excellence in Business Communication

9 Business on the Internet
Purchase parts and materials Promote and sell goods and services Facilitate customer support Collaborate with business partners Publicize business developments © Prentice Hall, 2005 Excellence in Business Communication

10 Internet Communication
Instant messages Telnet Mailing lists Telephony File transfers News groups Video conferences © Prentice Hall, 2005 Excellence in Business Communication

11 The Communication Process
Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback © Prentice Hall, 2005 Excellence in Business Communication

12 Communication Barriers
Perception and language Restrictive environments Deceptive tactics Distractions Information overload © Prentice Hall, 2005 Excellence in Business Communication

13 Excellence in Business Communication
Overcoming Barriers Adopt audience-centered approach Foster open communication climate Commit to ethical communication Create lean, efficient messages © Prentice Hall, 2005 Excellence in Business Communication

14 Audience-Centered Approach
Understand biases Consider education Factor in age Recognize status Acknowledge style © Prentice Hall, 2005 Excellence in Business Communication

15 Communication Climate
Modify organizational structure Facilitate feedback © Prentice Hall, 2005 Excellence in Business Communication

16 Ethical Communication
Recognize ethical choices Make ethical choices Motivate ethical choices © Prentice Hall, 2005 Excellence in Business Communication

17 Excellence in Business Communication
Efficient Messages Minimize distractions Send fewer messages Develop communication skills © Prentice Hall, 2005 Excellence in Business Communication

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