1. Cba consumer brand analytics
A new website, Assessing the Competitive environment for consumer products and services

2. Cba applications CBA provides essential information for
Creating marketing plans
Evaluating individual brand market share and market performance
Identifying loyalty and switching patterns between brands
Identifying the significance of social media for each brand
Determining the significance of the youth market
Etc etc. etc.

3. Cba product coverage 20 product categories, 250+ brands
Athletic Footwear: Basketball, Cross-Training/Fitness, Running
Communications: Cell Phones, Cell Phone Services, Tablets
Financial: Banks, Brokerage Firms, Credit Cards
Food & Drink: Beer, Chips, Energy Drinks, Quick-Serve
Restaurants, Soft Drinks, Sports Drinks
Travel/Transportation: Airlines, Automobiles, Auto Insurance, Hotels (Commercial vs. Leisure), Rental Cars

4. Report contents… Coverage of youth and adult markets
Current information updated annually
Coverage of youth and adult markets
Market segmentation including
Demographics
Brand Loyalty/Brand Switching
Frequency of use
Social Media Involvement
Sports Fan Involvement

5. Reporting format Statistical Summary Tables
Interactive Programming/Brand Share Index
Charted highlights
Detailed Statistical Cross-Tabs

6. Example: Interactive Chart created featuring cba’s exclusive brand share index

7. Individual brand reports include
Brand Profile
Brand Loyalty/Brand Switching
Interactive Capability
Detailed Statistical Cross-tabs
Top Ten Brand Highlights

8. Survey methodology
Online survey of 5,000 consumers ages 13 and over, conducted every fall, with reports in January;
Nationwide scientifically constructed balanced sample;
Data extrapolated to reflect total U.S. population ages 13 and over.

9. Cba applications Market strategies for new and/or existing products
Evaluating the competitive brand environment
Compare market segmentation patterns between different brands within a given product category
Examine degree of segment correlations between brands
Track changes in consumer market share and brand behavior patterns over time