1. What is a PSA?

2. PSA
A tv, radio, print or other media intended to benefit the public interest
by raising awareness of an issue
affecting public attitudes
potentially stimulating action
Public Service Announcement:

3. History of PSA Began developing during WWII
The first PSA campaigns focused on the country's needs during World War II

4. Elements of a PSA Purpose
PSAs have a goal to change attitudes or behaviors
PSAs aim to inform or education the public about an issue

5. Elements of a PSA
Length
PSAs are short and to the point

6. Elements of a PSA Appeal PSAs grab attention Words Images
PSAs often appeal to emotion

7. Analyzing a PSA What is the purpose of this PSA?
Does is meet the requirements for being catchy, short, and to the point?
How does it grab your attention?
How does it appeal specifically to you?

8. PSA
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