1. Alexander Osterwalder
Business Model Canvas
Alexander Osterwalder

3. “A business model describes the rationale of how an organization creates, delivers, and captures value”
About

4. 9
Building Blocks

5. 9
Building Blocks

6. Different groups of people or organization an enterprise aims to reach and serve.
-Mass market -Niche market -Segmented -Diversified Multi-sided Platforms
Questions?
For Whom we are creating value? Our most important customers?
Customer Segments

7. Bundle of products or services that create value for a specific Customer Segment
Elements which contribute to customer value creation:
-Newness -Performance -Customization
Questions:
Which problems are we solving? What value are we delivering?
Value Proposition

8. How a company communicates with and reaches its Customer Segments to deliver it Value Proposition
Channel Types:
-Direct Channels -Indirect Channels
Questions?
-Through which channels we reach? -How are we reaching them now?
Channels

9. Customer Relationships
Type of relationship a company establishes with its Customer Segments
-Personal assistance -Dedicated Personal assistance -Self-service -Automated Services
Questions?
What types of relationship customers expect us to establish and maintain with them?
Customer Relationships

10. Represents the cash a company generates from each Customer Segment
-Usage fee -Subscription fee -Lending/Renting/Leasing -Licensing
Questions?
-For what value are our customers really willing to pay? -For what do they currently pay?
Revenue Streams

11. Most important assets required to make a business model work
-Physical -Intellectual -Human -Financial
Questions?
What key resources do our Value Proposition require?
Key Resources

12. Most important things a company must do to make its business model work
-Production -Problem Solving -Platform/Network
Questions?
-What key activities do our Value Proposition require? -Our distribution channel require?
Key Activities

13. Network of suppliers and partners required to make the business model work
3 motivations for creating partnerships:
-Optimization and economies of scale -Reduction of risk and uncertainty -Acquisition of particular resources
Questions?
Who are our key partners? Who are our key suppliers?
Key Partnerships

14. Cost Structure All costs incurred to operate a business model
Distinguish between:
-Cost-driven -Value-driven
Questions?
-What are the most important costs inherent in our business model? -Which key resources are most expensive?
Cost Structure

15. 9
Building Blocks

16. 9
Building Blocks

17. Examples

18. 9
Building Blocks

19. 9
Building Blocks

20. 9
Building Blocks