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Readership
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Table of contents Print readership 3 Smartphone readership
Total reach 4 Daily/weekly/monthly 5 Demographics 8 Desktop readership Total reach 11 Daily/weekly/monthly 12 Demographics 15 Mobile readership Total reach 18 Daily/weekly/monthly 19 Demographics 22 Smartphone readership Total reach 25 Daily/weekly/monthly 26 Demographics 29 Tablet readership Total reach 32 Daily/weekly/monthly 33 Demographics 36 Multi-platform readership 38 Total reach 39 Daily/weekly/monthly 40 Demographics 43
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Print Readership
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Total print reach (millions, % of all adults)
25% 47% 57% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Daily print reach (000) Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Weekly print reach (000) Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Monthly print reach (000) Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total print reach by gender (millions, % of all adults)
27% 49% 59% 22% 44% 54% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total print reach by age (millions, % of all adults)
17% 37% 49% 20% 42% 54% 36% 60% 67% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Desktop Readership
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Total desktop reach (millions, % of all adults)
7% 21% 33% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Daily desktop reach (000) Source: PAMCo (Jan ‘17 – Dec ‘17)
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Weekly desktop reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Monthly desktop reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total desktop reach by gender (millions, % of all adults)
9% 24% 36% 6% 18% 29% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total desktop reach by age (millions, % of all adults)
8% 23% 36% 9% 24% 37% 7% 18% 24% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Mobile Readership
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Total mobile(smartphone + tablet) reach (millions, % of all adults)
23% 50% 63% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Daily mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Weekly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Monthly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Total mobile(smartphone + tablet) reach by gender (millions, % of all adults) 20% 47% 61% 26% 54% 65% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Total mobile(smartphone + tablet) reach by age (millions, % of all adults) 29% 66% 82% 28% 59% 72% 14% 31% 39% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Smartphone Readership
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Total smartphone reach (millions, % of all adults)
19% 42% 53% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Daily smartphone reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Weekly smartphone reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Monthly smartphone reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total smartphone reach by gender (millions, % of all adults)
16% 38% 50% 22% 47% 56% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total smartphone reach by age (millions, % of all adults)
27% 61% 77% 23% 50% 62% 9% 20% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Tablet Readership
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Total tablet reach (millions, % of all adults)
5% 12% 18% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Daily tablet reach (000) Source: PAMCo (Jan ‘17 – Dec ‘17)
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Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Weekly tablet reach (000) Source: PAMCo (Jan ‘17 – Dec ‘17)
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Monthly tablet reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total tablet reach by gender (millions, % of all adults)
5% 13% 19% 4% 11% 17% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total tablet reach by age (millions, % of all adults)
3% 8% 14% 6% 14% 21% 5% 14% 19% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Multi-platform Readership
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Total multi-platform reach (millions, % of all adults)
+51% +24% +22% +69% +38% +23% +88% +54% +22% Digital adds to Print Source: PAMCo (Jan ‘17 – Dec ‘17)
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Daily multi-platform reach (000)
+121% +101% +10% +156% +100% +28% +459% +103% +175% +24% +19% +4% +239% +133% +45% +36% +26% +8% +107% +38% +50% +46% +25% +17% +323% +27% +18 +7% Digital adds to Print Source: PAMCo (Jan ‘17 – Dec ‘17)
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Weekly multi-platform reach (000)
+174% +126% +21% +220% +122% +44% +491% +116% +174% +54% +42% +8% +418% +153% +105% +87% +58% +18% +263% +78% +104% +110% +58% +33% +313% +49% +32% +13% Digital adds to Print Source: PAMCo (Jan ‘17 – Dec ‘17)
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Monthly multi-platform reach (000)
+267% +159% +42% +300% +130% +73% +549% +116% +201% +97% +69% +17% +289% +608% +140% +195% +182% +106% +37% +497% +115% +178% +225% +115% +51% +72% +41 +22% Digital adds to Print Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total multi-platform reach by gender (millions, % of all adults)
47% 78% 87% 47% 78% 86% Source: PAMCo (Jan ‘17 – Dec ‘17)
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Total multi-platform reach by age (millions, % of all adults)
45% 82% 92% 47% 79% 87% 49% 75% 81% Source: PAMCo (Jan ‘17 – Dec ‘17)
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