1. How to promote innovation and embed a culture of communication
Tuesday 11th November 2014
Matthew Winn
Chief Executive of Cambridgeshire Community Services NHS Trust
Chair of the NHS Confederation Community Health Services Forum
Cambridgeshire Community Services NHS Trust: providing services across Cambridgeshire, Peterborough, Luton and Suffolk
Cambridgeshire Community Services NHS Trust: providing services across Cambridgeshire, Peterborough, Luton and Suffolk

3. Why it is important Expectations from patients and families
Proven and works
Pressures of the NHS and social care system
Finances
Historical working practices are not always the best reason to carry on doing the same thing every day

4. What stops us changing what we do?

5. What stops us changing what we do?
Fear of failure
Ridicule from peers
Not given permission
Its not important enough
There has not been a RTC….
Out team is ok thanks
Its not mandated

6. How do you make it happen in your organisation?
Always strive to introduce something that will be good for patients
Leadership
Get your culture right
Influence the right people
Make it part of normal ‘business’
Be enthusiastic

7. -End-