1. Week 3 McDonalds Case study
Entrepreneurship
Week 3
McDonalds Case study

2. Assessment #1 – due September 28 at 3:30 pm
History of McDonalds
In 1 page (single spaced) answer these questions:
What was the basic strategy of the company?
What was changing in the world that helped them grow?
What personal and financial resources were needed for success?

3. Origins

4. Changed Restaurant

5. More changes

6. Franchising expansion

7. Ray Kroc

8. Expansion

9. Quick Growth

10. Advertising

11. Importance of automobiles

12. Responding to customers

13. Improving operation

14. Breakfast

15. Drive Through

16. Global Expansion

17. Labor Shortage