1. LO: To be able to demonstrate understanding of media
New Technologies
and the Music Press
LO: To be able to demonstrate understanding of media
products and the ways they
are produced and consumed.

2. Primary Goal – To make money
What are they selling?
Gratification (satisfaction)
What does it look like?
Distraction/entertainment
Taking the user away from worries and responsibilities
A sense of self
Giving the user a range of social norms (stereotypes) to compare themselves against. Aspirations to be/have more.
A sense of belonging
Giving the reader a range of people who share their ideals (who think like they do) and a base for building relationships
Knowledge and education about topic/society
Giving the user a sense of personal growth, confidence to engage in the conversation and even, an opportunity to be superior (sometimes)

3. Distraction and Entertainment
Uses and Gratifications Theory
Distraction and Entertainment
Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Content is more reliable – content is usually more sophisticated
Professionals dictate consumer content – mediated (crafted to be beneficial to publishers) – user experience is controlled –
Users generate content – unexpected experiences – more authentic – in the immediate
Amateur content - less reliable

4. Sense of Self Uses and Gratifications Theory Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Professional role models – trusted brands – popular culture – Inspires confidence
Ideas dated before it’s released - conformity
Opportunity to be original – real role models - everyone can test their voice – true (not glamorised) presentation of peers
Unproven– opinions

5. Sense of Belonging Uses and Gratifications Theory
Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Feel part of a ‘tribe’ – send letters – talk about it with friends and family
No real access to people outside of immediate group
Be part of a ‘tribe’ - connect with like minded people – can be a contributor OR just a consumer (lurker) – not restricted by geographical location – public or private conversations – wider, overlapping communities
Irresponsible users

6. Knowledge and Education
Uses and Gratifications Theory
Knowledge and Education
Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Trustworthy – informed – access to good sources – professional presentation
Mediated (filtered and crafted to be appropriate for use).
Precisely relevant – specific niche content – up to date trends
Unreliable – novice experts – saboteurs

7. Different Uses of Social Media Platforms
Typical Uses - Professional
Distraction/Entertainment
A sense of self
A sense of belonging
Knowledge and Educations

8. Different Uses of Social Media Platforms
Typical Uses - Chat
Distraction/Entertainment
A sense of self
A sense of belonging
Knowledge and Educations

9. Different Uses of Social Media Platforms
Typical Uses – Image Sharing
Distraction/Entertainment
A sense of self
A sense of belonging
Knowledge and Educations

10. Different Uses of Social Media Platforms
Typical Uses – Video Sharing
Distraction/Entertainment
A sense of self
A sense of belonging
Knowledge and Educations

11. Different Uses of Social Media Platforms
Typical Uses – Curration
Distraction/Entertainment
A sense of self
A sense of belonging
Knowledge and Educations

12. Different Uses of Social Media Platforms
Typical Uses – Music Sharing
Distraction/Entertainment
A sense of self
A sense of belonging
Knowledge and Educations

13. Music Site Home Page Log in/out requirement Masthead Slogan or image
Is it a website?
Or is it a Social Networking site?
Log in/out requirement
Supply address
They can identify (and watch) your online presence (static)
Tailor site content to your habits
Masthead
Brand Identity
(static)
Slogan or image
Supports brand id
(Static)
Advertising
Once they have your details,
this can become ‘bespoke’
(not static)
Colour Scheme
Supports brand id
(Static)
Search Bar
Navigate site (static)
Navigation tabs
OR Menus
Links to ‘personal spaces’
that are familiar and spaces
to be explored (static)
Updateable content
Videos/photos/text
Posted in
Carousels/roll over frames
To maximise content (not static)
Live Feeds
From Twitter or their own
comments app
Lists
Playlists, artiste lists, genre lists
All keep user on site longer
Links to external social networking sites
Type of synergy – both sites win by generating more traffic
Distraction/Entertainment
A sense of self
A sense of belonging
Knowledge and Educations
More traffic + time spent on site = lures more advertising companies = more revenue