1. CHAPTER 12 Project Management รศ.ดร.เสรี วงษ์มณฑา

2. ESTABLISH THE AIMS OF THE EVENT
Improving community attitudes
Increasing civic pride
Injecting funds into the local economy
Raising funds for a charitable cause
Increasing tourist numbers to a specific destination
Extending the tourist season
Launching a new product
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3. Raising revenue through ticket sales
Providing entertainment
Building team loyalty
Raising the profile of the town or city
Celebrating an historical event
Enhancing the reputation of a convention organiser/venue
3/7

4. Conducting an inspirational ceremony
Providing a unique experience
Increasing product sales
Acknowledging award winners
Producing media coverage
Highlighting the main point of a conference
4/7

5. ESTABLISH THE OBJECTIVES
Side of audience
Demographics
Average expenditure of audience
Sponsor recognition levels
Sales of sponsor products
Economic impact of event
Profit
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6. PROJECT MANAGEMENT PRINCIPLES
Feasibility
Stakeholder analysis
Scope
Risk management
Deliverables
milestones
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7. CHAPTER 12 Project Management - The End -