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Chapter 8 – Group Influence
Part 2: March 7, 2014
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Influences on Group Behavior
1) Deindividuation Relax normal constraints on behavior when in a crowd What causes this? 1) 2) Diener’s Halloween research – results?
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Deindividuation (cont.)
Importance of anonymity Zimbardo – aggressive games & costumes Deindividuation & social media – Can deindividuation be used for positive effects?
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2) Group Polarization Group discussion strengthens members’ initial attitudes polarization Typical Group Study: What is the procedure/method? Possible reasons: Pooling ideas Social comparison
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3) Social Loafing Group members don’t pull their weight to help the group. Rowing experiments – what were the results? What is the role of accountability? Best solution?
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What affects loafing? Accountability: Group cohesion: Group size:
Gender: Culture:
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