1. Reliability and Validity
Issues in Measurement
Reliability and Validity
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2. Levels of Measurement Nominal Gender Favorite Brand
264a Marketing Research

3. Levels of Measurement Ordinal Class rank Challenge for Charity results
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4. Levels of Measurement Interval GMAT score Intention to purchase scale
Likert scales
264a Marketing Research

5. Levels of Measurement Ratio Temperature in Kelvin Gross sales
Height, weight, volume
264a Marketing Research

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