1. Managing Supply Chain Risk by Becoming Demand Driven

3. Nilkamal Ltd
– Some Of The Plants
Nasik
Silvassa

12. HOT OR
COLD
Hospitality ,Fishery, Medicine ---

14. Nilkamal’s Network Depots / Warehouses - 40
Distributors / Dealers - 1,600 Plus
Retailers - 18,000 Plus

15. Challenges facing the modern enterprise
Stock-outs
Lost sales
Inventory pile-ups
Poor accountability across the ranks
Markdowns and write-offs
Poor capacity utilization
Declining service levels and customer satisfaction
Poor visibility across the supply chain

16. Demand Driven Supply Chains – The Holy Grail of Modern SCM

17. What is a “Demand Driven Supply Chain”?
Is driven by signals from downstream node points (customers, dealers, retailers)
Is a system comprising technology, people and process designed to sense and react to these signals

18. Why did we choose DDSC? Goals in mind choosing DDSC:
Inventory turn improvement
Optimize capacity utilization
Improve sales persons efficiency
To bring transparency as a system

19. Challenges in implementing a DDSC management philosophy?
Lack of understanding and resulting resistance from internal stakeholders
“I-Syndrome” across Sales, Production and Dispatch Functional Heads.
Teething troubles with channel partners as the inventory levels readjust
Uneasiness amongst production team as Productivity measures are replaced by Delivery performance measures

20. Overcoming the challenges
Clear and coherent communication across levels and functions throughout the duration of the project
Training of all key personnel and channel partners
Aligning the different functions by setting up translatable targets aligned to organizational goals
Quantifiable benefits of the project collated and shared with team starting early in the project to demonstrate quick wins

21. Driving the transition!
Delivery performance (OTIF performance) dominates the daily lexicon of the team
Management focus is leveraged appropriately through color coded dashboards to zero in on priorities instantly
Inter-departmental friction is replaced by aligned action as measurements reflected actual customer service levels

22. People Driven Vs System Driven
Eliminating human error from the demand assessment and fulfillment process
Real-time flow of consumption data upstream from the consumption points
Production systems triggered purely by market demand rather than unreliable forecasts

23. Managing the nuances
Revaluating and adjusting the Buffers at different nodes dynamically to reflect evolving market behaviors
Provisions for seasonality/promotions etc. to protect against extreme production shocks

24. Thank You!