1. Human Factor in the Library: Breaking the Stereotypes
BOBCATSSS 2007

2. Break it!!!

3. Opinion.. What image comes to minds when you think of a librarian?
Image of librarian
Characteristic
Joke or story
First experience in the library

4. Stereotypes are made of....

5. Know-it-all librarians Shelvers-whith-attitude
Stereotypes
Know-it-all librarians
Shelvers-whith-attitude
Dragon librarians
Meek, weak, geeks
Bookworm

6. Patrons often are saying...
No, really, what do you do?
You have a Master’s Degree?!?
I like to read, I should be a librarian too!
I didn’t know librarians could be so young!
Isn’t that a woman’s job?
You don’t look like a librarian.

7. Common.... Woman Old fashioned Wears glasses Always in brown or grey
All the time is staring at the books or reading them
With no special education
Very clever – her knowledge comes from books

8. Communication... Librarians Calm, quite, “Shush!” Out-of-date, old
Know-it-all, smart
Patrons
Loud, impolite
Up-to date, young
Pointless, dumb

9. Open your mind for effective communication!
Getting over the gap…
Assume each other!
Be more tolerant!
Open your mind for effective communication!

10. I WANT THAT BROWN BOOK THAT ALL ASKES!
Role play....
Librarian:
HELPFUL
SNOBBISH
UNINTERESTED
Patron:
I WANT THAT BROWN BOOK THAT ALL ASKES!

11. The truth of the children...
Librarians all the day are reading books
If there were no librarian than the library would be empty
All the knowledge they have, comes from the books

12. Knowledge, itself, is power!
Librarians know...
… how to find information
… how to collect, preserve, organize, and dispense information
… how to work with people
… how knowledge and information are connected

13. Librarian is.... Psychologist Educator Information worker
Expert of interaction

14. Communicative quality Information literacy skills
Librarians have...
Communicative quality
Intellectual quality
Quality of willing
Attention quality
Information literacy skills

15. Any questions?!