1. Unwrapping the Digital Packaging Opportunity
Webinar descriptor:
Digital packaging is a hot market that is accessible to print service providers with modern digital presses. Many production digital presses can handle the heavier weight substrates that meet the brief for folding carton production, and the addition of dedicated digital label presses or digital corrugated board presses offer many options as well. When paired with creative packaging design, digital packaging solutions can generate interest in a product, capture attention, educate, and even serve as a silent salesperson. Digital packaging can be used for short-runs to test market, track products, support pop-up campaigns, and meet regulatory requirements. Whether for retail product packaging or event marketing and promotions, the ability to add digital packaging to your production capabilities is only a click away. Join Senior Director at Keypoint Intelligence – InfoTrends, Pat McGrew, as she unwraps the digital packaging opportunity so you can join the fold of PSPs leveraging this application today. 
Pat McGrew
Senior Director, Keypoint Intelligence – InfoTrends

2. Welcome! Event Host Unwrapping the Digital Packaging Opportunity
Charlie Sims Associate Creative Director at
Square Root Creative, on behalf of
Ricoh Business Booster

3. Business Development Webinar Series
Creating Your Business Growth Checklist Thursday, October 25, :00 – 3:30 p.m. EST
Holding your Sales Team Accountable: What You Need to Know and Do Wednesday, November 14, :00 – 3:30 p.m. EST

4. Ricoh Business Booster Extras
Link to replay Webinar
PDF of Slides
RicohBusinessBooster.com
Reminder! If you have any questions please send them to

5. Today’s Speaker
Pat McGrew Senior Director Keypoint Intelligence – InfoTrends
Today’s speaker is Pat McGrew, Director of Industry Services at Keypoint Intelligence/InfoTrends. She is a frequent contributor to the content available on Ricoh Business Booster.

6. Unwrapping the Digital Packaging Opportunity
If you print you can package!
Opportunities in:
Short run product testing
Short run marketing campaigns
Event promotion
Subscription boxes

7. It’s All About Having the Right Capabilities

8. Applications to Consider!
Specialty Packaging
Sales & Promotions
Events
Retail Apparel
Weddings & Promotional Gifts

9. Applications to Consider!
Table Tents
Local Market Promotions
Retail Events
Self Promotion
Seasonal Hospitality

10. Applications to Consider!
Duplex-printed Boxes
Unfolded
Folded & Finished

11. Applications to Consider!
Product Packaging
Beauty
Specialty Beverage
Retail Branding

12. Applications to Consider!
Pocket Folders
Flat on oversized sheet
Front
Back
Finished

13. Clickable Paper One More Thing to Consider! Adding AR!
Data collection & no QR Codes!

14. Unwrapping the Digital Packaging Opportunity
Build a sample kit that includes implementation stories
Workshop applications with your current customers
Consider testing folding carton and digital corrugated applications on your capable presses

15. Visit Ricoh Business Booster To:
Resources
Visit Ricoh Business Booster To:
Download digital packaging print samples & more
General Print Samples
Customizable Print Samples
5th Color Print Samples
Read InfoTrends packaging related content articles
Watch videos, webinar replays, or listen to podcasts

16. Next Up: More Knowledge Booster Webinars
Creating Your Business Growth Checklist Thursday, October 25, :00 – 3:30 p.m. EST
Holding your Sales Team Accountable: What You Need to Know and Do Wednesday, November 14, :00 – 3:30 p.m. EST
Sign Up at RicohBusinessBooster.com/Webinars

17. Thank You for Joining Us!