1. 2016 GLOBAL MEETING
© Voss of Norway AS

2. 2016 GLOBAL MEETING OBJECTIVES
Brand VOSS clarity
Clear focus and priorities alignment
Celebration of ongoing success and commitment to
each other

3. VOSS HISTORICAL GROWTH…
$97
$77.5
$62M
$49M
$42M
$38M
$32M
$25M
2009
2010
2011
2012
2013
2014
2015
2016B

4. VOSS YTD REVENUE +15% +22% +9% +27% +6% VOSS World VOSS USA Total
US OP
US Retail
International

5. LOOKING FORWARD TO… $133 $97 $77.5 $62M $49M $42M $38M $32M $25M 2009
2010
2011
2012
2013
2014
2015
2016B
2017B

6. *Units = Actual packages scanned
VOSS V. PREMIUM PEERS
DOLLAR & UNIT* SALES % CHG YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
% Unit Growth
26.4%
21.2%
12.8%
3.1%
9.6%
14.4%
6.7%
9.5%
4.5%
(39.0%)
Source: IRI Infoscan, Total US MULO+C , Data Ending July 10, 2016
*Units = Actual packages scanned

7. KEY STRATEGIES Building the Voss Brand
Winning in Focused Markets/ Owning Selling
Optimizing Costs & Infrastructure
Building the Voss Brand
Creating a Winning Environment and Becoming an Admired Company
Building the Voss Brand

8. KEY STRATEGIES Building the Voss Brand
Winning in Focused Markets/ Owning Selling
Optimizing Costs & Infrastructure
Building the Voss Brand
Creating a Winning Environment and Becoming an Admired Company
Building the Voss Brand

9. VOSS BRAND AND COMPANY PILLARS

10. KEY STRATEGIES Building the Voss Brand
Winning in Focused Markets/ Owning Selling
Building the Voss Brand
Creating a Winning Environment and Becoming an Admired Company
Building the Voss Brand

11. VOSS FOCUS MARKETS

13. …
… grows larger…

14. Olivia Marquaire
March 25, 2016

15. Leo Sebastian Philippou
June 22, 2016

16. 2013

17. 2016

18. ESTIMATED ANNUAL REVENUE
ESTIMATED REVENUE PER EMPLOYEE

19. KEY STRATEGIES Building the Voss Brand
Winning in Focused Markets/ Owning Selling
Optimizing Costs & Infrastructure
Building the Voss Brand
Creating a Winning Environment and Becoming an Admired Company
Building the Voss Brand

20. KEY STRATEGIES Building the Voss Brand
Winning in Focused Markets/ Owning Selling
Optimizing Costs & Infrastructure
Building the Voss Brand
Creating a Winning Environment and Becoming an Admired Company
Building the Voss Brand

21. KEY STRATEGIES Building the Voss Brand
Winning in Focused Markets/ Owning Selling
Optimizing Costs & Infrastructure
Building the Voss Brand
Creating a Winning Environment and Becoming an Admired Company
Building the Voss Brand

22. MIDTERM/IMMEDIATE LONG TERM VISION
Leading Super Premium bottled water company in the world
$ mm in revenue
Competitive ROI (EBITDA return = 10%)
Preferred brand status among customers
Industry admired company
LONG TERM VISION
2015 and beyond VOSS Group
Leading international luxury/super premium branded company, winning in high value categories led by a multi-dimensional Brand VOSS

23. PROJECTIONS
378
282
202
133 97
(USD millions)

24. VOSS KEY INITIATIVES GOING FORWARD
2016 BOY THROUGH 2020
People and Organizational Development
Distribution and RTM Upgrade
Brand Equity Top Spin
Leverage on All Fixed Costs
Retail / Multipack Development
Brand VOSS On Premise Consumption in Day Part
VOSS China Integration

25. KEY STRATEGIES Building the Voss Brand
Winning in Focused Markets/ Owning Selling
Optimizing Costs & Infrastructure
Building the Voss Brand
Creating a Winning Environment and Becoming an Admired Company
Building the Voss Brand