1. Deciding How to Advertise The Business
Advertising Methods
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

2. Letter to Parents/Friends
Cost – Low (typing and printing)
Advantages – Directly targeting customers, easy to produce
Cannot always guarantee letter is read
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

3. “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Posters/Flyers
Cost -Low (drawing & paper cost)
Advantages – Can show graphically unique selling points of the business, easy to produce
Disadvantages – Limitations to where the poster/flyers can be displayed, message needs to be bold and short
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

4. Advertisement in Local Newspaper
Cost – Medium (Depends on size and paper)
Advantages – Local audience, can be repeated, newspaper my give discount to the school
Disadvantages – Short time for impact, ad has to compete for readers’ attention
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

5. “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Product Labels
Cost - Low (typing and printing)
Advantages – Provides information about the product and project
Disadvantages – Needs careful designing
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

6. Local Radio Advertisement
Cost – Medium (Depends on station and time)
Advantages – Creative, meets a large audience, could be used as a basis for interviewing students
Disadvantages – Requires musical equipment and recording studio to produce
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

7. “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Publicity
Cost – Free
Advantages – If written by students will develop communication skills, good PR
Disadvantages – May be edited down in length or not put in
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

8. “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Brochures
Low (Cost of typing, paper and printing)
Advantages – Can be done on your own or by printer, provides useful information about the product and the project as a whole
Disadvantages – Requires access to printers and copiers, distribution
“Get Into Entrepreneurship” Memory Reed Harris Co. High School

9. “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007
Newsletters
Cost – Low (similar to letters and brochures)
Advantages – Provides useful background information about the product and the project, directly targets customers, easy to produce
Disadvantages – Cannot always guarantee it will be read, requires access to reproducing equipment
“Get Into Entrepreneurship” Memory Reed Harris Co. High School