1. Advertising Analysis
Student Name
Good 4 U

2. Introduction Is our current advertising plan working?
Discuss and analyze each medium

3. Topics of Discussion
Quality
Frequency
Effectiveness

4. Newspaper Dynamic, timely, good placement
Ad appears every Wednesday in food section
Delivers 28% of customers

5. Radio Upbeat and humorous Spots run daily during morning drive time
Delivers 10% of customers

6. Mailers Colorful and appealing postcards and coupons
Mailer sent six times a year
Delivers 12% of customers

7. Yellow Pages Attractive display, prominent placement
Ad appears in all metro editions
Delivers 6% of customers

8. What This Means
Add a strong statement that summarizes how you feel or think about this topic
Summarize key points you want your audience to remember

9. Next Steps
Analyze effectiveness vs. cost
Make recommendations