1. Finance Strategy Session: Earn Every Vote
Spring 2015

2. Why Hillary is running
I’m running for President because everyday Americans and their families need a champion and I want to be that champion. So you and your family can do more than just get by – you can get ahead and stay ahead.

3. Hillary’s trip to Iowa in 100 seconds

4. What we’re going to do to win How you can help ensure we win
Today’s discussion 1
Why Hillary is running 2
What we’re going to do to win 3
How you can help ensure we win b

5. Iowa and N.H. focus group quotes
…and see Hillary as that fighter
Iowa and N.H. focus group quotes
Hillary’s qualities
“She’s tenacious, fearless. She’ll protect her own.”
– Democratic voter from Iowa
Is tenacious and doesn’t give up
“[We need] someone who’s gonna sit at the end of the table… and effectively direct the people around that table.”
– Independent voter from New Hampshire
74%
Will be a fighter for average working Americans
“[We need] someone who can show that compromise benefits both sides – but
that compromise should not be a
euphemism for giving up.”
– Democratic voter from Iowa
63%

6. Hillary is strong with the Obama coalition
Overall Favorability
Among battleground
state voters
52%
Total
51%
Total

7. % of voters who said candidates represent the future
Hillary represents the future, Republicans represent the past
% of voters enthusiastic about the prospect of a woman president has increased since 2011
% of voters who said candidates represent the future

8. Our team values This campaign is about everyday Americans.
We will fight to earn every vote.
We’re building a big tent.

9. Primary election timeframe
May: Campaign’s
Official Launch
June 30: Q2 Deadline
for Fundraising
2016
Ramp Up
April
Official
Kickoff
May –
June
Build Organization
July –
November
First Four States
December –
February
Win the Primary
March –
June

10. We are building a foundation for victory in every state
First Four States
National Organizing from Day One
Face-to-Face Candidate Events
Organizing Meetings
Grassroots House Parties
Intensive Ground Game
Days of Action
Digital Organizing
State Party Building NV SC IA NH

11. Nationwide organizing
We are building a foundation for victory in every state
Boise, Idaho
Syracuse, New York
Nationwide organizing
Across the country:
100+ grassroots organizing meetings
At least one meeting in every state, Puerto Rico, Guam and the USVI
Early states:
More than 80 staff on the ground in Iowa, N.H., Nevada and S.C.
Atlanta, Georgia
= grassroots organizing meeting location
= planned June office in early state

12. Recruiting volunteers where they are Sharing best practices
Integrating online strategies into offline organizing
Recruiting volunteers where they are
Sharing best practices

13. ...they still don’t match the community behind @HillaryClinton.
Building our online community
Growing communities
If you add up the supporters of all the major GOP announced and likely candidates on Twitter:
@MarcoRubio 733,592
@RandPaul 609,164
@TedCruz 404,684
@GovMikeHuckabee 362,221
@CarlyFiorina 361,984
@RealBenCarson 334,491
@JebBush 183,993
@ScottWalker 127,187
Total 3,117,316
...they still don’t match the community
3,471,630
Engaging supporters

14. Building our online community
Rapid response
The Briefing will give people the facts they need to support Hillary Clinton and fight back against false attacks.

15. QUESTIONS?

16. Primary dollars are our greatest need
‘07 Total:
$102M
$33M
$33M
$32M
$32M
‘11 Total:
$98M
$26M
$23M
$21M

17. Major donors sustained the Obama 2012 campaign in its first year
Digital
Major Donor

18. Early listbuilding costs money – but pays off
May 2011: 1,200% ROI
May 2012: % ROI

19. Become a Hillstarter by Recruit other friends to
How you can help 4 1
Contribute – up to $2,700
Host an event 2 5
Become a Hillstarter by
raising $27,000 in 30 days
Sign up to volunteer 3 6
Recruit other friends to
become Hillstarters
Tweet your support

20. Facebook.com/HillaryClinton HillaryClinton.com/volunteer
Join us!
Facebook.com/HillaryClinton
@HillaryClinton
HillaryClinton.com/volunteer