1. Obj 6. 3- Examine the media’s role in influencing policy Obj 6
Obj 6.3- Examine the media’s role in influencing policy Obj Analyze the role of media in political campaigns Obj 6.4-Strategies for evaluating campaign information

2. mass media: sources of information that reaches large audience
*Define “media”
mass media:
sources of information that reaches large audience

3. mass media includes television, radio, newspapers, magazines, Internet

4. How can a candidate use the media during a campaign?
Brainstorm
How can a candidate use the media during a campaign?

5. Candidates use media to:
Introduce themselves to the public
Communicate their view on important issues
We need health care reform

6. Candidates use media to:
3. Show themselves in a positive way
4. Persuade voters choice with TV ads

7. What role does media play during a campaign?
Brainstorm
What role does media play during a campaign?

8. mass media can Give different points of view
2. Offers public multiple sources of information
(Fox, CNN, NBC, ABC, CBS)
3. Hold government officials accountable for their actions
I’m pro gun control because…
I’m anti-gun control because…

9. Media can also work against candidates and damage their image
mass media’s can
Media can also work against candidates and damage their image

10. Brainstorm
What techniques are used by the media to influence public opinion in a campaign?

11. pictures drawn to give opinion
*political cartoons
pictures drawn to give opinion

12. newspaper owners and editors write their
*editorials
newspaper owners
and editors
write their
opinion

13. *political commentaries
media personalities give their opinion about the
candidates

14. candidates meet face-to-face on TV and discuss issues
*televised debates
candidates meet face-to-face on TV and discuss issues

15. Do you feel that the death penalty is too severe?
*public opinion polls
Poll= A Survey
P.O.P.=A survey about what the public thinks is important
Do you feel that the death penalty is too severe?

16. *public opinion polls

17. important people saying who they support
*endorsements
important people saying who they support

18. stretching the facts to make candidate look better or worse
*propaganda
stretching the facts to make candidate look better or worse

19. Evaluate Campaign Information
It’s the job of the voters to evaluate the information provided during a campaign
More informed, aware voters will not be fooled by one sided campaign sources

20. Evaluate Campaign Information DON’T LET THEM FOOL YOU!!

21. How to evaluate campaign Information
Separate facts from opinions
Look for bias (favoritism)
Look for propaganda
Choose good sources of info.

22. Separate fact & Opinion
Campaigns can mislead voters by presenting opinions that are emotionally driven and not based on evidence

23. Separate fact & Opinion
A statement is a fact if…
It is known to be true or can be proven (scientifically, mathematically)
Example-
Barack Obama was a Senator from Illinois before he became President

24. Separate fact & Opinion
It’s an opinion if…
It’s based on personal feelings and not fact
Example–
Barack Obama has been a good President

25. Bias- One sided information used to persuade & show favoritism
*Look for Bias
Bias- One sided information used to persuade & show favoritism
Watch the clip and decide which candidate the TV hosts are favoring
How could you tell?

26. *look for propaganda
stretching the facts to make candidate look better or worse
Which of these pictures could be considered Propaganda??

27. *Evaluate sources of information
When attempting to learn facts about a candidate, use only trustworthy sources
Ask your self, is this source

28. *Evaluate sources of information
Ask your self, is this source…
Showing bias?
Supported by facts?
Trustworthy?