1. PowerPoint 6: Messages in the Media

2. What is media?
Media is the communication of information and messages to the public.
There are many forms of media, including:
Newspapers
Television
Radio
Internet
Magazines
Advertising/Billboards
Flyers
Social Media 2

3. Different types of media
Media can be divided into three main types:
Paid media - Publicity or awareness that has been paid for or purchased, such as advertising (TV, print, online) or direct mail campaigns.
Owned media - Communications managed through internal platforms, such as your own website or social media platforms.
Earned media - Editorial coverage or media mentions reported by third parties, such as news organizations, external social media channels or word of mouth.
Media can also be classified as old media or new media.

4. Old Media Includes broadcast sources (TV and radio).
Includes print sources (newspaper, magazines and flyers).
Mostly one-way communication
Released at a specific time each day/week/month
Reaches a limited number of people in a specific area

5. New Media
New media is easily accessible, such as online sources and social media platforms.
Interactive
User-driven
Borderless
Functions in real-time

6. Facts vs. Opinions
In most cases, the news media provides factual coverage to inform the public without letting opinions (biases) interfere.
The news media also produces opinion pieces or editorials, where their editorial team, columnists or pundits will openly share their opinions and analysis (commentary).

7. The News Media
The news media play an important role in contributing to a healthy democracy.
It is their job to inform citizens about current affairs and ensure that our politicians are honest and open, and are held responsible for their actions.

8. The Roles of News Media in an Election
Report on the events and developments of an election
Provide a way for parties/candidates to share their messages and ideas
Provide a way for citizens to communicate their concerns and opinions
Promote debate between the candidates/parties
Advertise the election process to voters
Report on the election results

9. Nova Scotia News Sources
CBC News Nova Scotia —
CTV News Atlantic –
Global News Halifax —
The Chronicle Herald —
Local Xpress —
Metro Halifax —
New Glasgow News —
Cape Breton Post —
Truro Daily News —
CBC News Aboriginal –

10. Final Thoughts
What are the pros and cons of the different types of media?
Why is it important to know the difference between opinion and fact?
Why is media important?