1. Portfolio Planning
Used to help managers decide on investing scarce organizational resources among competing business opportunities.
Useful for multibusiness or multiproduct situations.

3. Boston Consulting Group
Who is the Boston Consulting Group?
Most well-known for “The Pricing Paradox” and the BCG Matrix

4. BCG Matrix
Allows for Strategy Formulation by analyzing business opportunities according to …
Industry or market growth rate
Low versus high
Market share

5. BCG Matrix
High
Market
Growth
Low
Low
High
Market Share

6. BCG Matrix Star Market Growth Dog Cow Market Share Question Mark High
Poor position in a great market.
Grow or get out
Star
Market leader in a growing market.
Invest in further growth.
High
Market
Growth
Dog
Poor position in a dieing market.
“Kick the dog to the curb”
Cow
Great position in a market with little growth.
“Milk it”
Low
Low
High
Market Share