1. MARKETING 101
MICROENTERPRISE CLASS FOR MONTGOMERY COUNTY AGRICULTURE- MARKETING & ADVERTISING-April 24
Presented by Michele Pawlik Montgomery County Business Development Center

2. (518) 853-8334 – mcbdc.org Facebook ~ Twitter ~ LinkedIn
Michele Pawlik –
(518) – mcbdc.org Facebook ~ Twitter ~ LinkedIn

3. Promotion Use various media to promote your business
Monitor which are most effective
Advertising – Radio/Print/Online
Social Media
Sales Promotion
Publicity
Great Customer Service

4. Location, Place, Distribution
Place – how product gets to customer
Google.com

5. Competition Learn from your competitors
What can I do to improve on what competitors are doing?
You always want to make sure that you are staying just as competitive.

6. Marketing Budget It takes money to make money
Research, advertising, promotion and other costs

7. Measure Performance Evaluate the results of your efforts
If you can’t measure it, you can’t manage it; If you can’t manage it, it’s probably not worth doing
Benchmarking
How does the performance of my business compare with industry norms?
Do I know for certain my marketing efforts are effective? How?
Is my business doing all it can to be customer-oriented?
Are my customers satisfied?
Google Analytics, pass out packet

8. High-Impact Strategies
Online presence
Free samples/gifts/discounts
Farmers Market
Signage
Stay Alert – Learn from others

9. PROMOTION – Social Media
Loven Mamma Farm Cransville
Jayflora Designs Fonda NY Local and sustainably grown cut flowers. Farmer-florist
Jayflora Designs Fonda NY Local and sustainably grown cut flowers. Farmer-florist
Abundance Acres Fort Plain Pasture-raised chicken (FRESH early June-early November; FROZEN year-round)
Pasture-raised turkey (FRESH November; FROZEN as long as it lasts)
Pasture-raised free-range brown eggs (year-round)
Naturally fed, soy-free rare-breed rabbit (year-round)
Pasture-raised heritage-breed pork (FROZEN year-round)
Open-pollinated & heirloom vegetable plants (exempt organic) (spring)
Exempt organic open-pollinated & heirloom vegetables (in
Loven Mamma Farm Carnesville They are a certified organic, no-till farm in the Hudson Valley region of Upstate NY.  We grow 250 varieties of specialty veg, herbs, and flowers on 1 acre, plus a greenhouse full of microgreens.  Our intensive style allows us to produce high yields on a small space.  We are committed to feeding our community nutrient dense, delicious, and beautiful food while tending the land in an ecologically responsible way.  
Abundance Acres Fort Plain arm/

10. PROMOTION - Publicity
Montgomery County Agriculture Is Made of Something STRONGER
 Press Releases/Story ideas
Harvest Tour Map
Focus on Business
Tourism Calendars – visitmontgomerycountyny.com visitschohariecounty.com
Chamber Member Events

11. Additional Assistance
Montgomery County Business Development Center –
mcbdc.org (518)
Montgomery County Soil and Water- (518)
Fulton-Montgomery Regional Chamber of Commerce (518)

12. Business Resource Links
SMALL BUSINESS
EMPIRE STATE DEVELOPMENT/SMALL BUSINESS RESOURCES NEW YORK STATE SMALL BUSINESS DEVELOPMENT CENTER U.S. SMALL BUSINESS ADMINISTRATION
LOANS, GRANTS, FINANCING
GOVERNMENT LOANS, GRANTS AND FINANCING:
COMMUNITY LOAN FUND OF THE CAPITAL REGION:
ECONOMIC DEVELOPMENT EMPIRE STATE DEVELOPMENT EMPIRE STATE DEVELOPMENT/INTERNATIONAL DIVISION: CENTER FOR ECONOMIC GROWTH: DEMOGRAPHICS/STATISTICS U.S. CENSUS BUREAU NEW YORK STATE DEPARTMENT OF LABOR