Download presentation
Presentation is loading. Please wait.
1
IKEA Home furnishings
2
History Four Ps Product Price Place Promotion
3
History 1943 Sweden 17-year old Ingvar Kamprad
founder's name (Ingvar Kamprad) the farm where he grew up (Elmtaryd) his home parish (Agunnaryd)
4
History Pencils, wallets, photo frames,watches……(inexpensive,with market demands) In 1947, the first piece of furniture was sold in IKEA. In 1955, IKEA designed its first piece of furniture. In 1963, IKEA opened its first retail store
5
Four Ps Product Price Place Promotion
6
Product Three series: Office, family, children’s IKEA Varieties:
desks, tables, chairs, sofas, TV solutions, storage, lightings, decoration, beds and mattresses…… 10,000 articles
7
Product Styles: simple, natural, fashion, good-quality Customers:
the masses in developed countries the white-collar in developing countries
8
Product → reduce costs and use of packaging → a practical point
the flat-pack distribution methods assembled by the consumer → reduce costs and use of packaging → a practical point
9
Price Low price policy an attractive feature of IKEA
low price policy is used through the processes of designing, manufacturing, sellings, and administration
10
How much? ¥15.9 ¥9.9
11
Price ¥2.9
12
Price WHY Figure out the price before designing
Use new materials, new technique The flat-pack distribution methods WHY
13
Place IKEA stores in different countries.
sells its products to customers directly. a symbol of life style. do purchasing enjoy a different kind of life style here.
14
Promotion Free catalogues for customers Exhibition units in the stores
Advertisement
15
Free catalogues
16
Free catalogues
17
Exhibition units
18
Advertisement
19
Big Sale
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.