1. RUSSIAN MEDIA MARKET OVERVIEW
JANUARY – DECEMBER 2017

2. TOTAL MARKET

3. TOTAL MARKET TOTAL MARKET
*ACAR changed methodology and corrected figures for
Source: ACAR

4. TOTAL MARKET +3% -8% +22% +10% +6% MARKET GROWTH 16.9 bln RUB,
4% of market
-8%
20.5 bln RUB,
5% of market
MARKET GROWTH
+22%
166.3 bln RUB,
40% of market
+10%
38.4 bln RUB,
9% of market
+6%
3.5 bln RUB,
1% of market
Source: ACAR, FY’2017

5. TOTAL MARKET
SPLIT BY MEDIA
Source: ACAR

6. TOP ADVERTISERS

7. TOP ADVERTISERS FY’2017 ALL MEDIA (incl.OLV)
Source: Mediascope (TV, Press, Radio, OOH, Cinema), ADV Estimation (OLV)

8. TOP ADVERTISERS FY’2017 ALL MEDIA*
Source: Mediascope (TV, Press, Radio, OOH, Cinema). *Internet is not included

9. TOP ADVERTISERS FY’2017 TV
Source: Mediascope (TV)

10. TOP ADVERTISERS FY’2017
PRESS
Source: Mediascope (Press)

11. TOP ADVERTISERS FY’2017
RADIO
Source: Mediascope (Radio Nat+Loc)

12. TOP ADVERTISERS FY’2017
OOH
Source: Mediascope (OOH)

13. TOP ADVERTISERS FY’2017
CINEMA
Source: Mediascope (Cinema)

14. TOP ADVERTISERS FY’2017
OLV
Source: ADV Estimation

15. TOP CATEGORIES

16. TOP CATEGORIES FY’2017 ALL MEDIA*
Source: (TV, Press, Radio, OOH, Cinema). *Internet is not included

17. TOP CATEGORIES FY’2017 TV
Source: Mediascope (TV)

18. TOP CATEGORIES FY’2017
PRESS
Source: Mediascope (Press)

19. TOP CATEGORIES FY’2017
RADIO
Source: Mediascope (Radio Nat+Loc)

20. TOP CATEGORIES FY’2017
OOH
Source: Mediascope (OOH)

21. TOP CATEGORIES FY’2017
CINEMA
Source: Mediascope (Cinema)

22. RUSSIAN MEDIA MARKET OVERVIEW
JANUARY – MARCH 2018

23. TOTAL MARKET 1Q’2018 +5% -12% +22% 0% MARKET GROWTH 3.6 bln RUB,
3% of market
-12%
4 bln RUB,
4% of market
MARKET GROWTH
+22%
43.5 bln RUB,
41% of market 0%
10.6 bln RUB,
10% of market
Source: ACAR, 1Q’2018

24. TOP ADVERTISERS

25. TOP ADVERTISERS 1Q’2018 ALL MEDIA*
Source: Mediascope (TV, Press, Radio, OOH). *Internet is not included

26. TOP ADVERTISERS 1Q’2018 ALL MEDIA (incl.OLV)
Source: Mediascope (TV, Press, Radio, OOH), ADV Estimation (OLV)

27. TOP ADVERTISERS 1Q’2018 TV
Source: Mediascope (TV)

28. TOP ADVERTISERS 1Q’2018
PRESS
Source: Mediascope (Press)

29. TOP ADVERTISERS 1Q’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

30. TOP ADVERTISERS 1Q’2018
OOH
Source: Mediascope (OOH)

31. TOP ADVERTISERS 1Q’2018
OLV
Source: ADV Estimation

32. TOP CATEGORIES

33. TOP CATEGORIES 1Q’2018 ALL MEDIA*
Source: Mediascope (TV, Press, Radio, OOH). *Internet is not included

34. TOP CATEGORIES 1Q’2018 TV
Source: Mediascope (TV)

35. TOP CATEGORIES 1Q’2018
PRESS
Source: Mediascope (Press)

36. TOP CATEGORIES 1Q’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

37. TOP CATEGORIES 1Q’2018
OOH
Source: Mediascope (OOH)