1. SPE Point of View Proposal
Content Delivery
SPE Point of View
Proposal
1/13/2019
Sony Pictures Confidential

2. Broadcast (Over the air, cable, satellite, IPTV) Download (EST)
Users
Studios
Broadcasters
Users
Premium Content
(Content with long term value. E.g. Movies, Episodic TV)
Broadcast Content
(Content with transitory value. E.g. Live broadcasts, Sports, Reality TV etc.)
User Content
(Personal content with limited commercial value. E.g. Home videos, uploads to YouTube.)
Streaming
(Internet, video on demand, etc.)
Broadcast (Over the air, cable, satellite, IPTV)
Download (EST)
Physical media
Consumers

3. Content Delivery Models
Electronic Sell Through (EST)
Consumer purchases title through an online account
Consumer downloads and plays content to any device registered to their online account
Examples are Ultraviolet, Amazon, iTunes
Streaming
Consumer purchases title (ownership or rental) through online account
Authorized device connects to streaming provider using online account
Examples are Ultraviolet, Amazon, iTunes, Netflix
Physical media with digital copy or on-line activation
Consumer purchases title on physical media
Physical media “proof of purchase” allows to consumer to add to their online account
Consumer can plays content
Directly from physical media
Using either (1) or (2) above
Examples are Ultraviolet coupons with Blu-ray discs

4. Content Delivery Formats
Physical media, download and streaming are just different ways to get the content to the consumer
Use the same file format for download and physical media
Standardized file format such as the Ultraviolet Common File Format (CFF)
Streaming with industry standard MPEG-DASH
Uses a file format that is similar to CFF
Content format not tied to physical media format
In Blu-ray content format was driven by the disc format and capabilities of hardware devices of the time