1. Project Idea Canvas Full name: University: City: Name of the project:
Main Objective
What is the overall goal of your idea?
What is your vision?
Project (idea) description
Please briefly describe the idea in your own words
What is the service/product you want to offer?
What will you do to be able to offer this service/product?
Beneficiaries / end users
Who is your customer?
Who will benefit from your service/product?
Who will pay for your service/product?
Who will be directly involved?
What are motivations of your beneficiaries and partners to cooperate?
How would you describe your market:
Mass market, Niche market, diversified…?
B2B, B2C or B2G?
Location
Customer profile
Funding Opportunities
How will you finance your idea?
Crowd funding
Private investors /entities
Family and friends
Governmental institutions
Revenue
Licenses
Fees
…..
Benefit of the project
Why will your customer benefit from this new service/product?
There are different benefits possible. Please compare with the offers of your competitors:
Newness?
Performance?
Customization?
Price?
Design?
Cost and Risk reduction?
Location?