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Global Online Trends & Advertising

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Presentation on theme: "Global Online Trends & Advertising"— Presentation transcript:

1 Global Online Trends & Advertising
Investor BG VIP Event May 22, 2012

2 Future is here Its just not very evenly distributed!

3 The Gartner Hype Cycle

4 3 Stages of Internet

5 The Second Screen Recent Nielsen mobile study shows over 85% of mobile and PC users accessing the web while watching TV

6 Rise of Big Data

7 Ad Exchanges & Programmatic Buying

8 The AdStack

9 Cool Ad Examples

10 Buzzfeed & Shick Razorbombing

11 NYC Park “World Park” Campaign

12 Ubisoft Just Dance 3 m/watch?v=C9pX8e98p 24&feature=related /castings/ ubisoft-just-dance-3-wii

13 “Its not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change” Charles Darwin

14 THANK YOU!


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