1. Key Challenges Aligning Incentives
Knowledge / Intellectual Output
Reduce Costs
Business cases for “interoperability” not well expressed
Ease of use (hard to measure e.g dropbox)
Value of speed
Value of shared assets/knowledge
Costs not expressed well
Cost hidden
Trust required collaboration and mechanisms to verify
Business Processes
Heterogeneity
Finding common interest
Data Standards
There are lost of them
Hard to agree
Standards can inhibit innovation

2. PRISME Actions / Opportunities
Use PRISME to
Benchmark
to evaluate competitive advantage vs. good area for pre-competitive collaboration
to support case for action
Case for Action:
quantify internal costs or value and develop stronger business case for action
Differentiate “true” competitive advantage from areas where there is high value in collaborating cross-industry
Standards :
Prioritize need for standards and share examples of high quality “de facto” standards
Partner to answer request for a pharma declare the standard
Take home
drive R&D awareness or value of standards, common mapped