1. Voter Engagement Cycle
Analyze -- plan

2. Political Context Analysis
Analyze why issue matters to you
Analyze your own capacity
what does the community stand to gain?
What might it lose?
how does your organization fit in?

3. Voter Engagement Cycle
Analyze -- plan
Targeting

4. Targeting For the election - trying to win? Geographic Demographic
For organizational growth
For availability and usability of data

5. Voter Engagement Cycle
Analyze -- plan
Targeting
The work

6. The work People you can recruit and train to work are the real product
What data are you using?
How are you tracking it?
Where are the bottlenecks?
Getting it into data file
Getting the data into your file

7. Voter Engagement Cycle
Analyze -- plan
After
the
election
Targeting
The work

8. After the election Evaluation by staff AND volunteers
Renew contact with voters met oriented to your issues
Evaluate your issues in light of what you learned
GROW (we hope)

9. Voter Engagement Cycle
Analyze -- plan
After
the
election
Targeting
Do it all again,
Better.
The work