2. PUBLIC IMAGE WORKS
Combining the best of marketing principles and organizing practices to call attention to important issues and to mobilize action for success

3. ACTION PLAN WHO’S involved and what are their SPECIALTIES?
WHAT is the shared VISION?
WHAT are your GOALS?
Short, Medium and Long Term
WHEN is the TIMELINE?
HOW will you achieve your goals? What concrete ACTION & RESULTS do you want to see through your efforts?
Include a COMMUNICATIONS component

4. POWER MAP GOALS AUDIENCES CURRENT COMMUNICATIONS PRIORITY
IMMEDIATE NEEDS
IDENTITY
The best public awareness initiatives have demonstrated the importance of clear and recognizable Identity (brand) that matches the Goals. Identity is made up of several factors that help people understand who you are and what you are trying to do:
Audience Mapping – Identifying the right people who need to hear your story and determining their needs and motivations in conjunction with your efforts.
Consistent Message – addresses questions before they come up
It is important to learn the lessons of others when it comes to what language works and what doesn’t in the area of development. “Accentuate the Positive” - stay away from trendy issues and focus on the highest common denominator that touches the most people: Quality of life, vibrancy, jobs, etc. There will always be nay-sayers. Avoid focusing messaging on them, instead focus language on people you can organize to counteract those on the negative end of the spectrum.
Compelling Visuals – effective representation
Interactive Experience – events, online experience, social networking
Test Identity - Train Ambassadors - Practice!

5. POWER MAP

6. POWER MAP

7. POWER MAP

8. POWER MAP

9. POWER MAP

10. POWER MAP

11. POWER MAP

12. POWER MAP

13. POWER MAP

14. POWER MAP

15. POWER MAP MAP relationships based on goals
CENTRALIZE information about relationships
Be STRATEGIC about your outreach
Use a MANAGEMENT TOOL to track encounters
INTERACT with your Power Map regularly
IDENTITY
The best public awareness initiatives have demonstrated the importance of clear and recognizable Identity (brand) that matches the Goals. Identity is made up of several factors that help people understand who you are and what you are trying to do:
Audience Mapping – Identifying the right people who need to hear your story and determining their needs and motivations in conjunction with your efforts.
Consistent Message – addresses questions before they come up
It is important to learn the lessons of others when it comes to what language works and what doesn’t in the area of development. “Accentuate the Positive” - stay away from trendy issues and focus on the highest common denominator that touches the most people: Quality of life, vibrancy, jobs, etc. There will always be nay-sayers. Avoid focusing messaging on them, instead focus language on people you can organize to counteract those on the negative end of the spectrum.
Compelling Visuals – effective representation
Interactive Experience – events, online experience, social networking
Test Identity - Train Ambassadors - Practice!

16. NEXT STEPS Identify how many segments of “web
Pick top 5 people most supportive of your efforts
Plot information & ACTION STEPS
Pick one NEW & UNCONNECTED person for each segment of your “web”
IDENTITY
The best public awareness initiatives have demonstrated the importance of clear and recognizable Identity (brand) that matches the Goals. Identity is made up of several factors that help people understand who you are and what you are trying to do:
Audience Mapping – Identifying the right people who need to hear your story and determining their needs and motivations in conjunction with your efforts.
Consistent Message – addresses questions before they come up
It is important to learn the lessons of others when it comes to what language works and what doesn’t in the area of development. “Accentuate the Positive” - stay away from trendy issues and focus on the highest common denominator that touches the most people: Quality of life, vibrancy, jobs, etc. There will always be nay-sayers. Avoid focusing messaging on them, instead focus language on people you can organize to counteract those on the negative end of the spectrum.
Compelling Visuals – effective representation
Interactive Experience – events, online experience, social networking
Test Identity - Train Ambassadors - Practice!