1. Propaganda

2. What’s the Purpose?
TO INFLUENCE:
Emotions
Opinions
Attitudes
Behavior
TO PERSUADE:
To believe in something
To do something
TO BENEFIT:
Someone (and that someone may not be you!)
Where do we see it? 1. Commercials, 2. News Programs, 3. Advertisements…

3. So what is it?
The word PROPAGANDA refers to any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group in order to benefit the sponsor.
The techniques of propaganda are used every day:
-military,
-media,
-advertising,
-politics,
-and all sorts of human relationships. 
To protect yourself against the techniques of propaganda, three good questions to ask yourself are:
Who does this benefit?
Why did they do that?
According to whom?

4. What works on you? Think of your favorite advertisement. Describe it.
What elements of the ad made you want to buy the product/contribute to the cause/ spread the word?
Try it on me. Create an ad that you think I would be swayed by.

5. Watch this…. What is being advertised here?
Is it influencing your emotions, opinions, attitude, or behavior?
What is it persuading you to do?
Who does it benefit?

6. What about this one… What is being advertised here?
Is it influencing your emotions, opinions, attitude, or behavior?
What is it persuading you to do?
Who does it benefit?

7. What is being advertised here?
What is it persuading you to do?
Is it influencing your emotions, opinions, attitude, or behavior?
Who does it benefit?

8. “Jumping on the bandwagon”
-describes choosing to go along with the rest of the crowd
-creates the impression that there is widespread support for a thing or idea
-creates peer pressure
Types
Name Calling
-using negative words and bad names to create fear and dislike for people, ideas, or institutions.
-can be verbal or visual

9. Glittering Generalities
Testimonials
-usually involve celebrities or other respected people endorsing (promoting) a product or idea
-person could be famous, knowledgeable (i.e. doctor promoting a vaccine), or just an ordinary person who claims the product has worked for them
Glittering Generalities
Shows the subject of the message in a positive light
Provides little or no information about product or idea
Uses simple, clever slogans that appeal to peoples’ emotions

10. -shows that the person/product is “just like you”
Card Stacking
-uses facts and figures to show one side as positive and the other as negative
-shows bias (favor) to the advertised product/idea
-designed to make you THINK you are hearing/seeing both sides, but you are only hearing one perspective
Plain Folks
-shows that the person/product is “just like you”
-often used in politics

11. Transfer
-uses your feelings about one thing to get you to feel the same way about the promoted product person
-uses a positive image to persuade you to like something OR a negative image to dissuade you
-the image might be symbolic, like an American flag standing for freedom

12. MAYCOMB HERO FOR PRESIDENT!
You are a team of political advisors for the upcoming 2016 Elections. You must create a political campaign for your candidate. The candidates, however, are not political figures. You will be representing a character from To Kill a Mockingbird.
This is a two part assignment-the first part is to create a political poster or advertisement using concrete examples or quotes from the book to showcase your candidate, along with some sort of visual.
The second part is to write, produce and share a campaign commercial. This 90-second commercial must be written in the voice of the character and use the acts of generosity or heroism we have seen in the book as “past good deeds” your candidate has committed in order to persuade people to give them their vote.

13. Research No plan? No approval for filming.
We will be creating Hero Advertising Visuals and Candidate Campaign Video (Worth 150 points total).
Bandwagon
Testimonial
Glittering Generalities
Must promote your Hero positively using one of the following propaganda techniques:
Plain Folks
Transfer
Project Overview:
DUE Friday 12/9/16. NO late assignments will be accepted!
You must:
Follow all required steps of the Hero project as they are assigned
Create a video for your candidate (ex. political commercial, recording of a speech given at convention). BE CREATIVE!
Video should include a spoken element (ex. a speech, commercial voiceover, an interview with the candidate, candidate debate) with people on screen (i.e. no videos of just pictures or images)
Use concrete examples or quotes from the novel
Highlight past good deeds
Be persuasive
No plan? No approval for filming.