1. Election Campaigns

2. Election Day after the first Monday in November.
Election Day for U.S. Presidents and many other offices is:
The first Tuesday
after the first Monday
in November.

3. The Objective
The objective of any election campaign is to get someone elected to a political position.

4. Campaign Strategy How to wage the campaign battle? Theme of campaign?
What issues to stress?
How much money to spend?
Where will money come from?

5. Campaign Organization

6. TV and Image How to “package” the candidate in ads.
Appearance (formal, casual, friendly, commanding)
Background images carry subtle messages.
News interviews (friendly or hostile)
Events to attend (rallies, dinners, etc.)
Other staged appearances (Saturday Night Live)

7. Analysis of Campaign Ads
Tone
Positive or Negative?
Attack ads
Issue ads
Who is the messenger?
Target audience
Message in background images

8. Debates Should there be debates? How many? Where? When? Manner?
Town meeting style
Formal debate style
Give and take style