1. The Role of the Media on Campaigns
STANDARD CE.5c

2. MEDIA
T.V.
Radio
Newspapers
Internet

3. Voters evaluate information presented in political campaigns to make reasoned choices among candidates.

4. 1.Separating fact from opinion
Strategies for evaluating campaign speeches, literature, and advertisements for accuracy
1.Separating fact from opinion

5. Strategies for evaluating campaign speeches, literature, and advertisements for accuracy
2. Detecting bias

6. Bias
When the way that a person believes affects the way they look at issues and ideas.

7. Strategies for evaluating campaign speeches, literature, and advertisements for accuracy
3. Evaluating sources

8. 4. Identifying propaganda
Strategies for evaluating campaign speeches, literature, and advertisements for accuracy
4. Identifying propaganda

9. Propaganda
Techniques used to make someone believe something or think a certain way

10. Propaganda
A technique to sway people’s attitudes, opinions and behaviors
Mass media and technology enable the spread of propaganda
Political candidates use propaganda to convince voters to support them.

12. The media plays an important role in the political process.

13. Mass media roles in elections
1. Identifying candidates

14. Mass media roles in elections
2. Emphasizing selected issues

15. Mass media roles in elections
3. Writing editorials, creating political cartoons, publishing op-ed pieces

16. What is an editorial?
A newspaper article written by or on behalf of an editor that gives an opinion on a topical issue
It’s not a story, it’s an opinion about an issue.

17. What is an Op-ed piece?
An op-ed, abbreviated from opposite the editorial page, is a newspaper article that expresses the opinions of a named writer who is usually unaffiliated with the newspaper's editorial board. These are different from editorials, which are usually unsigned and written by editorial board members.

18. Mass media roles in elections
4. Broadcasting different points of view