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Content Analysis Content Analysis -- a research technique for categorizing observational data for the purpose of describing the phenomenon or testing.

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Presentation on theme: "Content Analysis Content Analysis -- a research technique for categorizing observational data for the purpose of describing the phenomenon or testing."— Presentation transcript:

1 Content Analysis Content Analysis -- a research technique for categorizing observational data for the purpose of describing the phenomenon or testing relationships between the phenomenon and some other variable of interest

2 Chapter 9 CONTENT ANALYSIS

3 Chapter 10 Content Analysis

4 Types of data Data from observation of behavior Documents Artifacts
interviews

5 Measurement Assumption

6 Guidelines for acceptable category system
Valid for phenomenon of interest Relatively exhaustive Mutually exclusive Workable Pilot-tested

7 Sampling Sampling units Recording units Context units

8 Coders Coding sheets

9 Coding book

10 Reliability– numerical value that is used to determine if coders are coding data in the same manner
Reliability formulas

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