1. Digital Inclusion Matters Amy Hearn & Jason Tutin
#FightTheDivide
#SmartLeeds

2. A cross sector collaboration ensuring everyone in the city has the digital skills they need
Leeds Libraries are leading the 100% Digital Leeds digital inclusion programme for the city
We want everyone to understand how digital would benefit them, be able to gain the skills they need to make the most of digital, and get connected
A call to arms #JoinTheMovement
A furthest first approach
100% Digital Leeds
Digital inclusion is key to helping socially disadvantaged people transform their lives.
We work hard to improve digital capability for all, because we believe that everyone can enjoy a greater quality of life and wellbeing through digital.
#JoinTheMovement
#SmartLeeds

3. Strategic Context A Compassionate City with a Strong Economy
Digital inclusion can help reduce inequalities, tackle poverty and support the council’s vision.
Governance and oversight
Scrutiny Board inquiry into digital inclusion
Increasing digital inclusion a priority in Best Council Plan and Leeds Inclusive Growth Strategy
Smart Leeds ambitions
Channel shift and digital efficiencies
Strategic
Context
#JoinTheMovement
#SmartLeeds

4. Investment in Libraries Investment strand Amount Source
Expand tablet lending scheme – including hardware, connectivity & professional services
Approx.
£100,000
DIS Essential Services Capital Programme
Procure external supplier for strategic support to build our digital inclusion network, embed sustainability and evidence return on investment
Smart Cities
Appoint permanent staff:
3 x Digital Inclusion Coordinators and
1 x Digital Inclusion Support Officer
£165,000
Housing IT Solutions Programme
#JoinTheMovement
#SmartLeeds

5. (More) Investment in Libraries Business Rates Pool £400,000
Double the size of the tablet lending scheme
Expand ‘free’ council Wi-Fi into 20 community buildings
Grants Scheme for community organisations to reduce the barriers to digital inclusion
(More)
Investment in
Libraries
60+ ideas submitted from across the council, only two approved and sent forward by CEO. Total three quarters of a million pounds investment in the last 12 months
#JoinTheMovement
#SmartLeeds

6. Objectives, Outputs and Outcomes
Manage and coordinate programmes of activity to accelerate and maximise digital inclusion across the city
10,000 people engaged
3,000 people receive digital skills training
100 organisations join the Online Centres Network
100 organisations take part in the tablet lending scheme
Recruit and train 150 Digital Champions
Objectives, Outputs and Outcomes
Across the whole of the digital inclusion programme there is a requirement to fully evidence efficiencies, impact and return on investment.
Housing tenants and other citizens who are digitally excluded are also likely to be unemployed or on a low income, be chronically ill or disabled, have low literacy levels or be from lower socio-economic groups. The investment into our digital inclusion programme will see people achieving better health and wellbeing outcomes, improve their financial capability and employment prospects and reduce their social isolation. By increasing digital inclusion we will realise benefits across a range of indicators.
#JoinTheMovement
#SmartLeeds

7. Transferable Skills Digital inclusion is social inclusion
Digital literacy is information literacy
Focus on building community capacity
Engagement is a transferable skill
Digital inclusion audiences are library audiences
Partnership is key
Transferable Skills
Digital literacy is information literacy
Helping people navigate and assess information is a libraries key skill
Digital inclusion is social inclusion
Social inclusion is at the core of libraries offer
Focus on building community capacity
Libraries support more third sector organisations than any other council sector
Engagement is a transferable skill
Digital inclusion audiences are library audiences
Over half of UK residents have a library card and 35.8% of people living in the most disadvantaged areas visit their library.
Partnership is key
When we don’t have the skills we link with others
#JoinTheMovement
#SmartLeeds

8. Partnerships Solve Knowledge Gaps Good Things Foundation
Marketing framework
Evaluation framework
Evaluation return on investment
Digital Champions
Sustainability
Partnerships
Solve
Knowledge
Gaps
We are a social change charity, helping people to improve their lives through digital. We tackle the most pressing social issues of our time, working with partners in thousands of communities across the UK and further afield. Research organisation.
Good Things Foundation is focusing on enabling a process of knowledge transfer steered by this model, inspiring and enabling Leeds City Council to build the capacity and capability to oversee a movement for 100% Digital Leeds.
Similarly, the partnership is working on the basis of a clear approach, through which Good Things Foundation will begin by ‘showing the way’ and over time stepping back, empowering and supporting Leeds City Council to oversee and manage the components and resources required to underpin the 100% Digital Leeds movement.
Financial models from
#JoinTheMovement
#SmartLeeds

9. Barriers to Digital Inclusion Skills
Lack of online skills and confidence
Connectivity
Cost of equipment and broadband
Motivation
Lack of interest of understanding of the benefits
Barriers to
Digital
Inclusion
Social factors such as lack of literacy and numeracy, disability, isolation, learning difficulty, language barriers, non-engagement, antisocial behaviour, physical and mental health…
From 53% of Annual Home Visits completed by Housing, we know:
7,721 (27%) of tenants don’t have access to the internet
1,267 (4.5%) don’t have skills or confidence
873 (3.0%) don’t know where to get online
4,207 (14.7%) don’t want to or don’t feel the need to
860 (3.0%) have no device or can’t afford to
Approximately 2000 of these tenants are of working age.
Bin app, school applications
#JoinTheMovement
#SmartLeeds

10. Access Access: Supporting Leeds to get connected Tablet lending
Lending iPads to organisations working with the most digitally excluded
Tower block switch-on
Trial of free internet for social housing tenants in 7 towerblocks
Connect Community Buildings
Install free wifi in 20 community buildings
Access
The biggest tablet lending scheme of its kind in the country with 150 4G enabled tablets available for organisations to borrow and use to work with and help individuals
Helps removes the barrier of lack of sustained access to devices and connectivity
Plenty of organisations are taking part so far across the city working with vulnerable and hard to reach individuals, many of whom have been using iPads to bid for housing, search for jobs and stay connected with others
#JoinTheMovement
#SmartLeeds

11. Access Access: Supporting Leeds to get connected Tablet lending
Libraries have the infrastructure and experience to lend
Tower block switch-on
Libraries have a trusted relationship with citizens
Connect Community Buildings
Libraries have excellent community connections
Access
The biggest tablet lending scheme of its kind in the country with 150 4G enabled tablets available for organisations to borrow and use to work with and help individuals
Helps removes the barrier of lack of sustained access to devices and connectivity
Plenty of organisations are taking part so far across the city working with vulnerable and hard to reach individuals, many of whom have been using iPads to bid for housing, search for jobs and stay connected with others
#JoinTheMovement
#SmartLeeds

12. Motivation Motivation: Promote the benefits of digital inclusion
Digital Champions
Inform, enthuse, recruit, and train Digital Champions to support digital inclusion activities and advocate for the benefits of digital inclusion
Connect organisations
Bring together organisations for an asset based community development approach.
Marketing
Promote the benefits of digital inclusion to organisations and individuals
Motivation
identify corporate volunteers and signpost them to opportunities within the community
#JoinTheMovement
#SmartLeeds

13. Motivation Motivation: Promote the benefits of digital inclusion
Digital Champions
Libraries have experience of managing volunteers and library staff were the first Digital Champions
Connect organisations
Libraries connect with and support more third sector organisations than any other public sector
Marketing
Libraries see some of the hardest to reach
Motivation
identify corporate volunteers and signpost them to opportunities within the community
#JoinTheMovement
#SmartLeeds

14. Skills Skills: Build a network of learning opportunities
Build the Online Centres Network
Inform, enthuse and recruit community organisations across Leeds
Make the most of Learn My Way
Promote the Learn My Way eLearning platform as the default digital skills training tool
Engage organisations
Deliver high-profile events to raise awareness with local organisations.
Skills
#JoinTheMovement
#SmartLeeds

15. Skills Skills: Build a network of learning opportunities
Build the Online Centres Network
Libraries lead the way for the Network in Leeds
Make the most of Learn My Way
Libraries deliver lots of basic IT training
Engage organisations
Libraries have excellent events management experience
Skills
#JoinTheMovement
#SmartLeeds

16. Bringing together more than 50 third sector organisations
Launch events
Bringing together more than 50 third sector organisations
Support from Housing, Adults & Health, Communities & Environment
Creation of local networks in target areas
Asset based community development
Lasting impact
Speakers from
#JoinTheMovement
#SmartLeeds

17. Looking Forward A sustainable movement across the city
Digital inclusion embedded across all sectors
Libraries first
Looking Forward
The overall aim of this programme is to increase the digital inclusion of Leeds citizens through a targeted engagement and marketing campaign, the provision of skills training and access to hardware and broadband as required. The team will coordinate activity to ensure that community organisations, private sector partners and volunteers are deployed effectively to increase capacity and improve referral pathways.
Fighting them off rather than fighting to be there
#JoinTheMovement
#SmartLeeds

18. Keeping In Touch 100% Digital Leeds www.digitalinclusionleeds.com
@SmartLeeds
Digital Inclusion Coordinator
Amy Hearn
@Amy__Hearn
Digital and Learning Development Manager
Jason Tutin
@JasonTutin
Keeping
In Touch
#JoinTheMovement
#SmartLeeds