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The Bees Knees – redesigning the hive
Cohl Johnston, Frederick Reinink, Karen Tscherner, Stephen Shannon
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What is the problem? We are growing, but are not following the path originally set by our company values and not recognizing our internal capabilities
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We need to return to our core company values
Recommendation We need to return to our core company values Short term and long term growth will be found in the hospitality industry segments
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What alternatives do we have? Our recommendation
agenda What alternatives do we have? Our recommendation Suggested implementation Financial projections Risks Where are we today? What does our external industry look like? What does our internal industry look like? What impacts our decision?
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What does the organization look like today?
Organizational Health Financial Performance Conflict between sales and engineers Secured14.5 Million in Funding Demotivated employees Sustainability is not strong Under pressure Structure is not strong Internal communications is lacking
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Need to change and adapt to grow
Where do we stand? Complacent Desirable Critical Troubled URGENT! Need to change and adapt to grow Organizational Health Financial Performance
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There are resource constraints
Need to choose where we grow Need to plan!
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External Business Context
Political Privacy Laws/Regulations Social Fast and easy communications Economical Seasonality Uncertain Technology Fast moving
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Threats Opportunities Management of capital Expansion globally
What can we expect? Threats Management of capital Opportunities Expansion globally
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What does the Software App industry look like?
Category Competitive Landscape Suppliers High Buyers Entry Medium Substitute Rivalry
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Is the industry attractive?
VERY attractive! Young industry – no dominant player Potential for high profitability
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Competitive landscape
Competitors Field Position Offering WhatsApp $19.1 Billion B2C Messaging app over WIFI Slack $790 Million B2B (small business) Aps of Staff Box $2.5 Million B2B (hotels) Scheduling app for businesses Yammer $1.2 Billion B2B Business software solutions
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Who is our market? Market Who Price Product Place Promotion B2B
Hotel, Manufacturing, Retail (front and backend employees) Price Varies (size and complexity) Product Secure communication app Place Global (Europe, North America) Promotion Front-line Sales
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Focus on hospitality Retail Online Sales Less Employees Manufacturing
Automation Less Employees Retail Online Sales Less Employees
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Decisional criteria Types Strategy Management
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Decision Criteria - Strategy
Sustainable Short Term Growth Engineers can not keep up with demand Better communication Sustainable Long Term Growth More trustworthy
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Decision Criteria - Management
Better Organizational Communication Communication between employees Better Organizational Alignment Culture and values
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Alternative 1 – Grow in All industries
Retail Manufacturing Financial High growth potential Diversification of clientele Not sustainable Does not lead to becoming trustworthy PROS CONS
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Alternative 2 – Focus on Hotels
Hotel chains Low short term sustainable growth Leads to becoming trustworthy Long term growth potential Non-diversified clientele PROS CONS
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Alternative 3 – Focus on Hospitality
Short Term Focus on hotel chains, resorts, cruise ships, restaurants Retain current clients Retail Manufacturing Long Term Retail and manufacturing PROS Medium short term sustainable growth Leads to becoming trustworthy Learning what retail manufacturing industry wants = Long term growth Competitor threats Not completely diversified CONS
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Alternative 3 – Focus on Hospitality
Short Term Focus on hotel chains, resorts, cruise ships, restaurants Retain current clients Retail Manufacturing Long Term Retail and manufacturing PROS Medium short term sustainable growth Leads to becoming trustworthy Learning what retail manufacturing industry wants = Long term growth Competitor threats Not completely diversified CONS
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Quality of interaction
hospitality Satisfied customer Quality of interaction Direct interaction
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Decision Matrix Focus on… Sustainable Short Term Growth
Sustainable Long-Term Improved Org. Communication Realignment of Values All Markets Hotels Hospitality
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Recommendation (short term)
Continue to focus on hotels Expand into resorts and cruiselines Move into food service industry (1 year)
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Recommendation (Long term)
Pause on further expansion in these industries Product development focus on retail and manufacturing Rollout our retail and manufacturing platforms (2-3 years)
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Implementation – how will we get there 2018 to 2020
Culture & Talent Solidify Strategy Extend Communication Alignment Sales & Engineering Training & Development Inclusivity & Diversity Quarterly Review with HRBP Employee Engagement Surveys Monitor & Control Hospitality Develop & Expand Adopt Prod Dev Methodology Product Development Expansion Resources - Recruit Prod Develop Resources - Recruit Specialization Manuf & Retail Focus Industry Analysis Resources – Recruit Industry Specialized S/W Engineers
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Implementation timeline
2018 2019 2020 Q3 Q4 Q1 Q2 Culture & Talent Solidify Strategy Extend Communication Alignment Sales & Engineering Training & Development Inclusivity & Diversity Quarterly Review with HRBP Employee Engagement Surveys Monitor & Control Industry Segments Hospitality - Expansion Adopt Prod Dev Methodology Product Development Expansion Resources - Recruit Prod Develop Resources - Recruit Specialization Manufacturing & Retail Industry Analysis Resources - Recruit S/W Eng
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Implementation timeline
Assumptions Gross profit is traditionally 50% Selling & Admin traditionally 20%
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risks Risk Metric Contingency Employee Adaptation Employee Survey 4/5
Clear comms Involve employees Sensitivity training Competition Decrease % market share Decrease % new sales Early adaptor Economic Conditions Decrease year over year sales Expand industries
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Employee engagement = 4.5/5 Product development cycle = 90% on time
Dashboard Employee engagement = 4.5/5 Product development cycle = 90% on time Food service growth = 10% yearly growth Hotel industry = 40% increase Customer feedback = 95%
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