1. Technology In Action Session: An On-Demand Sunday Transit Application
CalAct November 2018

2. Who is SRTA?
Regional Transportation Planning Agency (RTPA) & Metropolitan Planning Organization (MPO)
Studies region’s transportation needs
Identify and program transportation infrastructure improvements
Administer funds ($24+ million)
Pilot transit projects
On-Demand Sunday Transit (July 2019)
All-electric Intercity Bus Service (Dec. 2019)
Micro-transit for City of Shasta Lake (TBD)

3. Who is SRTA? Ten staff: One region - Shasta County
Executive Director, CFO, Executive Assistant
Senior Planners (4)
Associate Planners (2)
Assistant Planner (1)
One region - Shasta County
Three Cities – Anderson, Redding, and Shasta Lake
Population – 179,228*
Area – 3,847 mi2
*46.58 people per square mile
*2016 American Community Survey 5-year Estimates:

4. Who is SRTA?
Mission:
“Maximize state, federal and other revenues for cost-effective transportation investment strategies that connect communities, people, and goods.”

5. The Future – Where are we headed?

6. The Region – 2018 RTP Goals
Optimize use of roads to extend usefulness and maximize return-on-investment
Strategically manage roadway capacity to keep people and goods moving efficiently
Provide practical transportation choices for all users
Create people-centered communities that support public safety, health and well- being
Strengthen regional economic competitiveness
Promote public access and transparency in planning and decision-making
Preserve natural resources

7. The Region
Population expected to increase by 17%

8. The Region
Household growth – 19%
Job growth – 21%

9. The Region
Vehicle Miles Traveled growth – 26%

10. The Region – Distribution of Transportation Modes

11. The Region – Distribution of Transportation Modes

12. “Please provide transit on Sundays.”

13. Division of
Big Ideas

14. Challenges & Opportunities
The Challenge
The Opportunities
Transit services Monday – Saturday
Fixed route
Paratransit
CTSA (M-F)
No Sunday Transit Service
“Choice” riders - few
Service area – 100 square miles
Real World Examples?
Community expectations
Technology
“Breakthrough of TNC”
Funding
Community Support
Board Support
Partnerships

15. Launch service (tentative)
Project Timeline
2016
2017
2018
2019
Today
Launch service (tentative)
7/1/2019
Approve business and marketing plan
12/18/2018
Acquired Routematch for on-demand software solution
9/26/2018
SRTA Board approves service alternative and development of business plan
6/19/2018
SRTA Board approves dedicating funding toward Sunday Transit
4/24/2018
Community Surveys Completed
11/8/2017
Contract signed for on-demand transit feasibility studies
2/28/2017
Issue RFP for vendors to develop feasibility studies
12/13/2016
SRTA Board recommends staff explore options for possible Sunday service
4/26/2016

16. Community Input - Survey Results

17. Community Input - Survey Results
Call In
48.1%
Smartphone
43.0%
29%
71%
Advance Request
45.9%

18. Launch service (tentative)
Project Timeline
2016
2017
2018
2019
Today
Launch service (tentative)
7/1/2019
Approve business and marketing plan
12/18/2018
Acquired Routematch for on-demand software solution
9/26/2018
SRTA Board approves service alternative and development of business plan
6/19/2018
SRTA Board approves dedicating funding toward Sunday Transit
4/24/2018
Community Surveys Completed
11/8/2017
Contract signed for on-demand transit feasibility studies
2/28/2017
Issue RFP for vendors to develop feasibility studies
12/13/2016
SRTA Board recommends staff explore options for possible Sunday service
4/26/2016

19. Sunday Service (Tentative)
Partnerships: Dignity Health Connected Living (DHCL) & Routematch
Timeframe: July 1, 2019 – June 30, 2021
Vehicles: 4-7 cutaways and/or vans
Service Hours: 6:30 AM to 7:15 PM
Service type: curb-to-curb
(door-to-door for ADA riders)
Fares: FREE
Ride requests: Routematch Mobility software
(website, mobile app, and phone-in)
Reservations: On-demand and advance

20. Sunday Transit Service Area (Phase 1 – Tentative)

21. Expected Outcomes? Community turnout Transit service paradigm shift
Demonstrate small-urban/rural success
Be Flexible

22. Questions?