1. You Are Cordially Invited Wedding Gowns and Communications

2. Weddings are rituals and rituals are communications! A ritual is a SYMBOLIC FORM OF COMMUNICATION owing to the satisfaction people experience through its REPITITION and it is acted out in a SYMBOLIC FASHION over time.

5. The Wedding Dress A costume

6. The Wedding Dress Single-purpose article of clothing

7. The Wedding Dress Worn by the bride during the marriage ceremony

8. The Wedding Dress Worn by the bride during the marriage ceremony

9. The Wedding Dress Has huge communications power

10. The Wedding Dress Has huge communications power

11. The Wedding Dress Has huge communications power

12. Communications Aspects of Wedding Gown Different from daily wear! COMMUNICATES: Very Special Occasion

13. White has all sorts of Communications Power Purity Virtue Wealth Innocence of Girlhood Unsullied heart

14. In 1849, Godeys Ladys Book said: Custom has decided, from the earliest ages, that white is the most fitting hue, whatever may be the material. It is an emblem of the purity and innocence of girlhood, and the unsullied heart she now yields to the chosen one.

15. Wedding Gowns havent always been White

16. Nor are they white in all cultures

18. All Started with Queen Victorias Wedding in 1840

19. 1840s wedding of Queen Victoria to Albert of Saxen -- HUGE INFLUENCE

20. Queen Victorias Dress Gave Us White

22. Married in white, You will have chose all right. Married in grey, You will go far away. Married in red, Youll wish yourself dead. Married in blue, you will always be true. Married in pearl, youll live in a whirl. Married in green, Ashamed to be seen. Married in yellow, Ashamed of the fellow. Married in brown, Youll live out of town. Married in pink, Your sprits will sink.

23. Industrial Revolution brought about change. By the 1890s there were: DEPARTMENT STORES Everyone could access a wedding dress A number of womens magazines. White become the official color. More prosperity

24. Not Every Bride Wore White Frontier brides Wore more practical dresses that could be worn after the wedding

25. Wedding Gowns Became More Elaborate As Decades Wore on Edwardian brides took traditions of their Victorian ancestors to new EXTREMES. WWI – extravagance halted. Coco Chanel – POWERFUL FORCE. Introduced the SHORT wedding dress in 1920s with LONG TRAIN.

26. Edwardian brides took traditions of their Victorian ancestors to new EXTREMES.

27. WWI – extravagance halted

28. War halts extravagance in general. World War II Wedding Photo

29. WWII Wedding Photo.

30. Coco Chanel – POWERFUL FORCE.

31. Introduced the SHORT wedding dress in 1920s with LONG TRAIN.

32. Depression: Brides Got Practical Brides made due with best dress for wedding.

33. 1950s – large wedding dream!

34. Famous bride of the 50s?

35. 1950s – large wedding dream! Famous bride of the 50s?

36. 1950s – large wedding dream!

38. Wedding Shoes Communicate a Lot, Too. Anglo-Saxon marriages, when father gave the bride to the groom, he handed him the brides shoe.

39. Wedding Shoes Communicate a Lot, Too. The groom touched the brides head with her shoe as a token of authority.

40. Wedding Shoes Communicate a Lot, Too. In France, the groom would rest his foot on his brides shoes throughout the wedding ceremony, to show his authority.

41. Abduction and Little Privacy Groomsmen would help abduct the bride Wedding party would charge the bride for the garter because it was such a symbol of good luck Wedding party would accompany the couple to their marital bed.