1. Facebook Ads Case Study
Alcatel EPABX
Facebook Ads Case Study

2. About Alcatel EPABX
OMNIPCX ENTERPRISE COMMUNICATION SERVER (OXE) is primarily a SIP based IP PBX as well as Hybrid EPABX System.
Employees who primarily work on company premises and use voice communications frequently benefit from Open Touch Connection, the advanced business communications experience available on reliable desk phones, sturdy DECT or WLAN mobile handsets, and on software clients for PCs, tablets or smartphones.
Users can pick the telephony features that suit their office work style from the comprehensive features offered by the Alcatel-Lucent OmniPCX® Enterprise CS

3. Target Audience Profile
The Objectives
The goal was to generate leads for EPABX replacement or New Extensions.
Target Audience Profile
1200 ids of IT Heads of SMBs

4. Facebook Ad Lead Generation Form Fields 1) Full name 2) Email
3) Phone number
4) City
5) Organization Name
6) No. of Extensions Required
Ad Preview Link

5. Day1
We received only few Impressions

6. Day2
Impressions and Reach Increased

7. Day5
Impressions and Reach Increased Further But Still No Leads

8. Day7
We analysed the Audience and found that Audience is very limited to generate leads. So we have created Lookalike Audience of that ids.
That change done magic to us and on the same day we got 5 leads at cost per lead of Rs. 48

9. Day8
We received 10 leads at cost per lead of Rs. 23 and reach of 1206

10. Day9
10 Leads at cost per lead of Rs. 11

11. Thank You