1. Product Recall
A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability (which can cause costly legal penalties and damage in reputation)

2. Product Recall
Recalls are costly to a company because they often entail replacing the recalled product or paying for damage caused by use, although possibly less costly than consequential costs caused by damage to brand name and reduced trust in the manufacturer

3. Top 10 Product Recalls

4. Louisville Slugger Recall
The bat’s barrel can separate from the handle during use and strike people nearby.

5. Louisville Slugger OneX Recall
Product Recall Video

6. Louisville Slugger OneX Recall
Louisville Slugger had sold approximately 13,000 units of the bat prior to the recall.
The bats sold for approximately $350.
How much money would the company lose from just recalling the 13,000 bats and refunding the cost of the bat?

7. Options for Recall
Receive a Xeno bat + product offering valued at $80. (glove or equipment bag)
Receive a Xeno bat + $50 gift card
Receive a Xeno bat + a new 2014 OneX (LXT) bat late summer of 2013 ($350 value)
Xeno Bat $300 value.

8. Recall Cost (Option 1) Xeno bat ($300) Product Offering ($80)
Shipping & Handling Cost ($50)
13,000 Units

9. Recall Cost (Option 2) Xeno bat ($300) Gift Card ($50)
Shipping & Handling ($50)
13,000 Units

10. Recall Cost (Option 3) Xeno bat ($300)
New LXT bat in Summer 2014 ($350)
Shipping & Handling ($50)
13,000 Units

11. Press Release for Recall
Press Release from the Consumer Product Safety Commission

12. Assignment:
You are to write a new article that informs consumers of the Louisville Slugger OneX recall.
The news article is strictly informative and should not illustrate your opinions regarding the recall.
Be sure that you include the product information, hazard and remedy, total units affected, recall options, and how to contact Louisville Slugger.

13. Rubric 18 - 20 pts 15 – 17 pts 13 – 14 pts 0 – 12 pts CATEGORY 4 3 2 1
Organization
The story is very well organized. One idea or scene follows another in a logical sequence with clear transitions.
The story is pretty well organized. One idea or scene may seem out of place. Clear transitions are used.
The story is a little hard to follow. The transitions are sometimes not clear.
Ideas and scenes seem to be randomly arranged.
Focus on Assigned Topic
The entire story is related to the assigned topic and allows the reader to understand much more about the topic.
Most of the story is related to the assigned topic. The story wanders off at one point, but the reader can still learn something about the topic.
Some of the story is related to the assigned topic, but a reader does not learn much about the topic.
No attempt has been made to relate the story to the assigned topic.
Accuracy of Facts
All facts presented in the story are accurate.
Almost all facts presented in the story are accurate.
Most facts presented in the story are accurate (at least 70%).
There are several factual errors in the story.
Spelling and Punctuation
There are no spelling or punctuation errors in the final draft. Character and place names that the author invented are spelled consistently throughout.
There is one spelling or punctuation error in the final draft.
There are 2-3 spelling and punctuation errors in the final draft.
The final draft has more than 3 spelling and punctuation errors.
Illustrations
Original illustrations are detailed, attractive, creative and relate to the text on the page.
Original illustrations are somewhat detailed, attractive, and relate to the text on the page.
Original illustrations relate to the text on the page.
Illustrations are not present OR they are not original.

14. Examples
Louisville Slugger Article
NBC Affiliate Article A