1. Big Business, Bigger Profits, Bigger Problems?
The Role of Captains of Industry/Robber Barons

2. Captains of Industry

3. What is the motivation of business?
Profit!!!!!
People open businesses to provide a good or a service.
They do so to make money. If not, why would they do it?

4. Is making a profit good or bad?
It’s not bad in capitalist America
Our government encourages business to succeed. How so?
Laissez-faire economics (hands off)

5. How did they make so much money?
Being smart and aggressive in business
Two main tactics of expansion
Vertical integration
Horizontal integration
Led to monopolies, cartels, illegal trusts, etc.

6. Two types of integration

7. Why are they portrayed like this?

10. If they were so good, why were they so despised?
What happened to the little guy? The small business owner?
What happened to prices in monopolies most often?
Ironically, Rockefeller made prices lower through efficiency and the size of his business

11. What else Happened? Consumerism Advertising Department Store
Many things came together at the same time